Although Facebook is the most versatile social network for what concerns the promotion of a business in a highly targeted audience, it is not so easy to manage its campaign without proper knowledge of Facebook ads tools.
How to open an online store? Which eCommerce platform to choose? Opening an online store is an essential activity for any company. The incessant growth of the e-commerce phenomenon, in fact, knows no limits with a net + 15% in the last two years. The data recorded by the latest Nielsen research leaves no room for doubt: consumers prefer online purchases. 95% of users active on the web have made at least one online purchase. The eCommerce market playing in billions. What are the reasons for this development? Simple: ultra-fast shipments, 24-hour purchase options and excellent payment authentication systems. Opening…
Google my business: The winning web marketing strategy for SMEs … In less than 40% of small businesses have their own online space, investments to structure an effective website require considerable efforts: Google my business is the free tool that opens the doors of the online market to SMEs and businesses locals. The data emerged from the research carried out by experts in Local Search Marketing, leave no room for doubt: due to the scarce resources and high costs, the number of commercial realities that invest their resources in the creating your own web page. Google therefore provides an innovative…
Chatbot messenger: artificial intelligence and machine learning to optimize business strategies. The immediate interaction between company and customer is a fundamental tool to achieve significant business success: about 30% of consumers interact with virtual agents at least once a week constantly increasing the global turnover of chatbot services that will arrive in 2024 close to 995 million dollars. The data emerging from the research of the digital communication company Amdocs and the reports of Transparency Marketing Research, a leading organization in the field of market research and analysis, leave no room for doubt: instant messaging systems, commonly known as chatbots,…
In 2018 about 1.5 billion people use WhatsApp direct chats: 67% of users assume the possibility of directly contacting business realities through the application and 53% would prefer to rely on activities available using instant messaging systems: WhatsApp business it is the company chat that revolutionizes the marketing of SMEs. The research carried out by Morning Consult and the statistics analyzed by Hootsuite clearly describe the constantly growing trends of the WhatsApp app: users no longer limit their messaging activity to the private sphere, they perceive, in fact, the need to establish a direct contact also with the business realities.…
You want to sell on Instagram, well you are not alone as it is an indispensable activity for every company: the Social Network has reached the figure of 1 billion users in 2018, 400 million people use the application every day for about 50 minutes and 72% of consumers declare to at least once purchase a product previously viewed on Instagram. The research conducted by the US information network ‘The Verge’ underline the positive and constantly growing trend of Instagram: the Social Network is no doubt confirmed not only the most used platform, but one of the most effective marketing…
