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Chatbot

Chatbot: What it is and why it is important for companies?

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Chatbot messenger: artificial intelligence and machine learning to optimize business strategies. The immediate interaction between company and customer is a fundamental tool to achieve significant business success: about 30% of consumers interact with virtual agents at least once a week constantly increasing the global turnover of chatbot services that will arrive in 2024 close to 995 million dollars. The data emerging from the research of the digital communication company Amdocs and the reports of Transparency Marketing Research, a leading organization in the field of market research and analysis, leave no room for doubt: instant messaging systems, commonly known as chatbots,…

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WhatsApp Business

WhatsApp Business: What it is? Why it is important?

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In 2018 about 1.5 billion people use WhatsApp direct chats: 67% of users assume the possibility of directly contacting business realities through the application and 53% would prefer to rely on activities available using instant messaging systems: WhatsApp business it is the company chat that revolutionizes the marketing of SMEs. The research carried out by Morning Consult and the statistics analyzed by Hootsuite clearly describe the constantly growing trends of the WhatsApp app: users no longer limit their messaging activity to the private sphere, they perceive, in fact, the need to establish a direct contact also with the business realities.…

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sell on Instagram

How to sell on Instagram? 10 tips to improve your business

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You want to sell on Instagram, well you are not alone as it is an indispensable activity for every company: the Social Network has reached the figure of 1 billion users in 2018, 400 million people use the application every day for about 50 minutes and 72% of consumers declare to at least once purchase a product previously viewed on Instagram. The research conducted by the US information network ‘The Verge’ underline the positive and constantly growing trend of Instagram: the Social Network is no doubt confirmed not only the most used platform, but one of the most effective marketing…

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