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The use of display advertising in the local marketing

As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles: 1) Create a website (for landing pages, SEO, etc.); 2) Use social networks pages (Facebook, Twitter, Instagram); 3) Create a YouTube channel to upload videos to the website; 4) Optimize listings places on Yelp, Google+, Google Places, etc. Suppose that you have done all this … What next? How to make local marketing work smarter? The display advertising in the local marketing In the traditional search marketing (SEO and PPC), a user…

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