How To Apply Emotional Intelligence In Marketing Strategy
You have heard about emotional intelligence in marketing and try to apply its principles when directing your teams. You try to manage your emotions to strengthen the bonds with your coworkers and in this way create a positive climate. However, you have not stopped to think that you can also apply these techniques in the relationship with your clients, and even when launching marketing campaigns to get new contacts. Why emotional intelligence in marketing is important? The current trend in the world of marketing is to seek the response of the consumer to generate “engagement”, or what is the same,…