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Facebook Ads

Facebook Ads: 3 classic slips to avoid

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Like it or not: for a simple “communication” presence through a Fan Page, to manage a community with Facebook Groups or to try to grab some extra leads or sales by sponsoring posts or Facebook Ads. On the effective management of a Fan page on Facebook, however, you read everything online and the opposite of everything: anyone has his own opinion and that’s Okay, but you often meet 3 great myths that I think you need to refute before possible. Let’s see … More budget in Facebook Ads, better performance -> Not necessarily A greater amount of resources to invest…

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Facebook Ads

Facebook Ads: How to Segment the Audience?

Social Media Advertising by

One of the key elements for the success of a campaign on Facebook Ads is the correct segmentation of the public. Here’s how to effectively put it into practice … Effective audience segmentation is one of the winning moves for a successful Facebook Ads campaign. In fact, “segmenting” means being able to identify that slice of audience that represents the perfect recipient of your ads. Facebook is a basin populated by users of all types, from countless combinations of different characteristics. An announcement cannot be for everyone, for two reasons: the first of a practical nature refers to its exorbitant…

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