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Instant Articles and Advertising: Facebook Wins Three Times

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What Are Instant Articles? Instant Articles are the feature of Facebook created by a joint initiative between number of publishers, in particular newspapers (New York Times, National Geographic, Guardian, NBC, BBC, Atlantic and Buzz Feed), including the innovative newspaper in the second round. Why Instant Articles Are Born? Instant Articles formally emerge to meet the increasingly widespread demand among Internet users to access faster than shared content on Facebook but present on external sites. In fact, in the face of a growing number of people who accessed information sites directly from posts shared on Facebook, it was a 8-second average…

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