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Advertising on Facebook

10 Little-Known Tips and Tricks about Advertising on Facebook

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The system for displaying posts on Facebook is designed in such a way that each post sees only a small percentage of the subscribers to your account or page. This leads to the fact that the news does not see everything and, accordingly, important information may pass unnoticed. The solution to this problem can be paid posts and advertising on Facebook. The marketing portal Kissmetrics has published 10 tips that will help to use advertising on Facebook as efficiently as possible. 1. Facebook Lead Ads One of the new types of campaigns on Facebook is  Lead Ads, which allow advertisers…

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Advertising On Facebook

5 Factors Of Effective Advertising On Facebook

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In this article, we’ll look at 5 factors of effective advertising on Facebook. You know that millions of people use Facebook daily! That’s why the conversion rate of CTR increased from 0.5% to 0.9%. Advertising on Facebook has become more effective, but not for everyone: many target the audience by interests, demographic data, geography, create beautiful advertising models and write texts, but clients do not. What are they doing wrong and what should be done to make the advertisement work. Factor 1: Strong offer The principle works in any advertising: if you have a strong proposal, your advertising on Facebook campaign will…

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Instant Articles

Instant Articles and Advertising: Facebook Wins Three Times

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What Are Instant Articles? Instant Articles are the feature of Facebook created by a joint initiative between number of publishers, in particular newspapers (New York Times, National Geographic, Guardian, NBC, BBC, Atlantic and Buzz Feed), including the innovative newspaper in the second round. Why Instant Articles Are Born? Instant Articles formally emerge to meet the increasingly widespread demand among Internet users to access faster than shared content on Facebook but present on external sites. In fact, in the face of a growing number of people who accessed information sites directly from posts shared on Facebook, it was a 8-second average…

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