Good Ad Copy is the one and only bridge between your landing pages and all the potential customers who search online for products and services like yours. The way it is written affects your rankings in paid search results and click costs. The copy of a PPC ad is much more important than what most people realize.
Obviously, there is no confusion that about bigger advertising campaign in Google AdWords is almost always better. So the question becomes: How can we make a bigger ads campaign and keep the same costs (or maybe even lower)? This is where extensions come into play! In this article, I’ll show you why they are important, and how to start incorporating them into your Google AdWords strategy. What is an extension to Google AdWords? An extension to Google AdWords is a piece of additional content that expands your ad with more information. There are many different types of extensions and each…