Think Global Execute Local

Tag archive

local marketing

boost your online business

5 things to do immediately to boost your online business

Local Marketing by

It is now known … digital marketers have well understood the fact that the Internet is the most powerful means to sell, promote and advertise any product or brand. Traditional media have been easily overcome. The present is already evolving. The future goes towards augmented reality and virtual reality. Therefore traditional advertising media, such as radio and television, may soon know their definitive sunset.

Keep Reading

Chatbot

Chatbot: What it is and why it is important for companies?

Reviews by

Chatbot messenger: artificial intelligence and machine learning to optimize business strategies. The immediate interaction between company and customer is a fundamental tool to achieve significant business success: about 30% of consumers interact with virtual agents at least once a week constantly increasing the global turnover of chatbot services that will arrive in 2024 close to 995 million dollars. The data emerging from the research of the digital communication company Amdocs and the reports of Transparency Marketing Research, a leading organization in the field of market research and analysis, leave no room for doubt: instant messaging systems, commonly known as chatbots,…

Keep Reading

Big Data

Big Data: How to find the ones useful for marketing?

Local Marketing by

On any Sunday you find yourself walking in a shopping center: you buy something, using one of the many loyalty cards for the discount of the month, you connect to WiFi, or wander through various shops not having a clear idea of what that we would like to buy. Willy-nilly, only with our disinterested passage, we can generate a large amount of data that can be reworked and used in a variety of ways by that mall. This logic can be easily applied in companies that have the resources to analyze and interpret collected data, also called “Big Data”. What…

Keep Reading

local search

Why local search is important for business?

Local Marketing by

What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A mix of 3 factors has contributed over the years to increase the importance of Local Search and, in particular, the local promotion on search engines referring to all commercial activities with one or more physical locations. Here are these three factors in details … 1. Launch of Universal Search When Google launched Universal Search in 2007, it laid the groundwork for the…

Keep Reading

PERFORMANCE METRICS

11 PERFORMANCE METRICS FOR AN ONLINE STORE

Local Marketing by

In any business it is important to understand which channel of communication with the client is better fulfilled. Your advertisements or emails can be viewed, clicked on the link, but still not buy. In order not to waste money, you need to be able to count the effectiveness of each channel and choose the performance metrics that brings more money and regular customers. 11 PERFORMANCE METRICS FOR ADVERTISING It is important to understand what audience, on what platforms and with what offer (offer) to launch advertising. Performance Metrics will help assess how correctly these success components were selected, here you…

Keep Reading

Push Marketing

Push Marketing: Email, SMS, and Push Notifications! Turn Users into Buyers

Local Marketing by

Probably, for a lot of start-ups (and not only) the issue of increasing the number of paying customers is relevant at all times. Want to learn the secret of how to turn users who rated your trial version to those who regularly pay? According to the marketing experts with the help of push marketing everything is very simple, and the whole secret lies in one word – “COMMUNICATION”. And this communication should be properly organized. How exactly? It’s not enough just to have a well-made site with video lessons and an extensive knowledge base. Of course, this is useful, however,…

Keep Reading

Local Marketing

9 Local Marketing Tips For Business

Local Marketing by

Are you looking to improve the local marketing results of your business? Although the Internet is full of marketing tips, many of them are not aimed at regional websites. Regional marketing is completely different in many ways. In this article, I will present some simple (and in some cases not so simple) tips to improve the local marketing of any type of business. Keep reading to learn how you can get more out of your local marketing.

Keep Reading

Local Business Marketing

10 Tips For Local Business Marketing

Local Marketing by

Want to make the most of all the power of Local Business Marketing to your market? Check out these 10 Tips For Local Business Marketing Success … The Internet is full of advice, you can find tips and marketing strategies for all sectors. Many of which are also exposed by experts, but each of these has its own market or industry. Usually these tips applied by too large companies or they are of a general nature or regionals. But if I’m the owner of a small business, a bar, a tobacco shop or a small e-commerce, what I’m doing generic techniques…

Keep Reading

Local Marketing

Local Marketing: 6 Practical Tips For Your Local Business

Local Marketing by

What is the Local Marketing? The Local Marketing is the set of communications and marketing activities that your business or company must implement in order to bring more customers into your store – or any other location where it will complete the transaction – and raising the profile of your brand. In this article of Local Advertising Journal, we reveal six easy tips to put into practice for your marketing strategy at local level and to create a strong synergy between your local online activities and in-shops and vice versa. Local marketing: Many changes for your local business In recent…

Keep Reading

local marketing

The use of display advertising in the local marketing

As a rule, small companies do not have enough money for a full marketing campaign, and they are forced to adhere to the following four local marketing principles: 1) Create a website (for landing pages, SEO, etc.); 2) Use social networks pages (Facebook, Twitter, Instagram); 3) Create a YouTube channel to upload videos to the website; 4) Optimize listings places on Yelp, Google+, Google Places, etc. Suppose that you have done all this … What next? How to make local marketing work smarter? The display advertising in the local marketing In the traditional search marketing (SEO and PPC), a user…

Keep Reading

Go to Top