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Local SEO

SEO strategy for eCommerce: The optimization of the online store is not a one-shot job!

Developing an SEO strategy for eCommerce is an activity that must be carefully planned and must necessarily include medium and long-term steps.

Those who deluded themselves to obtain the desired results in the face of a single one-time investment ended up irremediably to be disappointed, spending time and resources for a short-term result that had no other effect than a meteor effect: a moment of light and then oblivion.

SEO activities need time to be effective, gradually gain thickness and are constantly monitored and re-calibrated. For this reason, a good strategy must provide that every single aspect is durable and, of course, sustainable.

Who proposes hit and run SEO activities promising exceptional results quickly and easily to the customer, is doing it in bad faith, relying only on mechanisms that seem to work immediately leading to a rapid increase in traffic to the site, but that are not able to guarantee a good performance in the medium and long term (and often not even in the short term).

What distinguishes the winning eCommerce sites from their competitors lies in the fact that the former have chosen a quality SEO consultant and have allocated a budget to ensure adequate follow-up even after the initial work has been completed.

SEO strategy for eCommerce

SEO strategy for eCommerce: Old habits die hard

If a client does not have the financial resources for a long-term consultancy contract, or a support strategy to continue to follow the work once the initial project has been completed, it will be back to the starting point in no time. Plus the lightened bank account.

It is fundamental not to underestimate the importance of the continuity of an SEO activity, rather it is one of the five principles on which an effective SEO strategy for eCommerce is based.

  • Use research data and analysis tools to target the strategy;
  • Make sure your site is structured with the customer in mind and has the right architecture in terms of navigation and information;
  • Create content based on search data and intent behind searches;
  • Solve critical problems at the root;
  • Continue to adopt the best SEO practices.

This last point must be understood as “continue always”. It is a constant process and in constant evolution: to interrupt it is practically to cancel it.

How does your data-driven eCommerce strategy evolve?

We assume that you have applied all the above principles in your SEO strategy for eCommerce, and that you are therefore seeing an increase in your site’s traffic. Interrupting the SEO activity would disregard new growth opportunities and you would lose the chance to correct the shot.

Continuing to monitor your analysis and research data and using them to re-calibrate your SEO strategy, you would instead get several advantages, such as …

  • Quickly discover which of the keywords you’ve used seem to attract more of your target to your online store;
  • Identify new search terms that can attract new customers and retain existing ones, to optimize your site and further improve your business.
  • Understanding how and how much the contents of your site respond to the needs, research and problems of your customers;
  • You can determine if the content and architecture of your site are able to lead users to finalize purchases;
  • You can isolate critical issues in good time and correct them promptly before they can damage your business or brand.

By analyzing KPIs you can find out how to further improve your SEO strategy, increasing placements, traffic and sales.

SEO strategy for eCommerce

Monitoring helps improve your SEO strategy for eCommerce

If your strategy works, you will have new users who visit your site coming from the organic results of search engines, and then you will have the opportunity to study their behavior and learn more about your target.

If, for example, you realize that many people are looking for a “top-loading washing machine”, it means that they have space problems. So, you will need to make sure that the site’s contents and product sheets are able to clearly communicate that top-loading washers allow you to save space without compromising washing efficiency. In this way, by analyzing their search terms, you have already answered any questions that customers may ask based on their primary need, namely the management of restricted spaces.

A person can think of a lot of things before deciding to make a purchase. If you can identify and isolate the sources of these doubts, study the behavior of users and analyze the individual problems that arise, you will have more chances to finalize a sale.

The SEO helps to integrate the work of different people

If you are the owner of an eCommerce and your business also includes physical points of sale, you will have to deal with different aspects managed both internally and externally by people who perform different tasks related to different disciplines. To achieve the best results, all these activities must be integrated with each other.

This means a great deal of interaction and comparison between people and company departments, which in many situations does not happen. This is one of the main reasons why it is so difficult to keep the first results obtained. Having an SEO consultant to manage follow-up activities will help you keep people and teams working in a coordinated way.

Rome was not built in a day. The same applies to an effective SEO strategy. The best results are achieved when your SEO tactics are well structured, strategic and always with an eye to the long term. So, if you are willing to invest in SEO, prepare to allocate an adequate budget for a continuous contract (stipulate annual consultations is the norm in this area). It will allow you to safeguard your initial investment, making it profitable over time.

Categories
Local SEO

Local SEO Optimization For Local Searches: 6 Key Tips For Businesses and Brands

Today most of online search is geolocated and companies that want to be found by internet users need to make local SEO optimization a priority.

But! How important is the geolocated SEO?

According to the study …

“88% of consumers doing a search for a local business, then calling it or visiting it personally in the next 24 hours. In other words, having geolocalized research has a strong rate of generation of new sales opportunities.”

You may also like to read: Local SEO: The guide for those who do business in the city

1) Implement local SEO optimization on your website

Local SEO OptimizationThe first step is to select a few keywords and use them best for your site. To determine which keywords are most used by those looking for activities like yours, you can use Google AdWords. With a simple search through the Keyword Tools, you can find useful tips on high traffic and geo localized keywords.

It’s important to let the search engine know exactly where you work and to which you are addressing, so you’ll need to include geolocalized keywords in your content. In particular, pay close attention to the titles of your pages and the meta tag description.

In addition to this, a useful hint is to enter your phone number on all pages of your site. Search engines use the phone number for localized geo positioning.

Finally, enter Google Maps showing the address and location of your business. This helps your site visitors understand where you are, but also search engines.

You may also like to read: Local SEO: 7 Tips To Improve Your Local Positioning

2) Sign in to Google My Business

Local SEO OptimizationThe best thing you can do once you’ve successfully optimized your site as mentioned in step 1 is to Sign Up for Google My Business. Adding or asking to become the owner of an existing business card is easy.

Optimizing your profile on Google My Business is a bit more difficult. For those at the beginning, the advice is to fill in all the descriptive fields trying to use the right keywords, obviously making sure that the description is written for human beings and therefore genuine. It’s always good to include beautiful pictures as well. Finally, make sure your contact information is up to date.

You may also like to read: Local SEO: 5 SEO Optimization Tips For Local Business

3) Use Foursquare

Local SEO OptimizationFoursquare has become a significant presence in local research. We say it is sufficiently significant that we cannot be ignored. Sign Up to Foursquare and fill out all the profile information fields, just as you did for Google Places. It encourages check-in, perhaps offering special discounts or coupons for those who visit your business the first time or for the first customer who checks every day, etc.

You may also like to read: 5 Basic Local SEO Tips For The Beginner

4) The reviews

Local SEO OptimizationReview sites are some of the best positioned and consumer-oriented in the internet landscape. This means they offer a great opportunity for companies to be found by local consumers. The greater the number of reviews a company can get, the more visibility it can get online. Of course, there is no way of compelling people to write a review on your business, but a little boost can be given. Make sure your site has a link to the reviews sites and social pages. Also add those links to your signature that you use in emails, invoices, correspondence, flyers, or brochures you distribute around.

You may also like to read: How Long It Takes To Reach The First Page Of Google

5) Create fresh content

Local SEO OptimizationSearch engines favor sites that offer frequent upgrades to their content. This means that if your site remains the same for months you will not be able to get good results from a placement point of view. The best way to have ever-new content is to create a corporate blog and consistently insert new content. Of course, this blog should be on the corporate site and not on a site itself.

You may also like to read: Content Marketing: Why it’s important for your business?

6) Do not forget the DEVICES

Local SEO OptimizationStatistics show that around 65% of all local searches come from mobile devices (smartphones and tablets). This means that local SEO optimization must be particularly attentive to the mobile aspect of the site.

You may also like to read: Guide To Google Search Console: Let’s Discover Benefits And Features

Conclusions

Local SEO optimization is something that companies cannot escape, especially if they want to hope to get in touch with new local customers eager to buy your products and services. How much is written in this article is the abc of how much you have to do. A fundamental starting point!