Categories
Local SEO

How to analyze your competing sites?

Analyzing your competing sites does not help in a strategic sense. Your goal is to work hard, create a site with original content, think about users and produce sales. It is better to focus on your project, be consistent, and work to improve it than spend too much time analyzing the competition.

Categories
Local SEO

7 Tricks To Go Up In Google Ranking

Grammarly is a multi-million dollar company (without external funds) that has a fantastic history, which has become the main online tool for automated grammar checking and proofreading.

The most interesting thing that has happened to Grammarly lately is its transition from application to a browser plugin, usable wherever you are writing, as long as you are online.

Categories
Local Marketing

Why local search is important for business?

What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search.

Why local search on Google is important?

A mix of 3 factors has contributed over the years to increase the importance of Local Search and, in particular, the local promotion on search engines referring to all commercial activities with one or more physical locations. Here are these three factors in details …

1. Launch of Universal Search

When Google launched Universal Search in 2007, it laid the groundwork for the exponential growth of Local SEO in the broader sense of Local Search. Through Universal Search, Google returns, on a single page, search results from various sub-groups, or vertical engines (web, news, videos, maps, images, blogs, …).

From that moment on, the geolocalized results (which appear in most cases in a box in the form of a listing) have been perfectly integrated into the SERPs and returned for local search queries, for example. “Hotel + location”.

These results will be taken from a structured database of commercial activities in which, therefore, it is important to be present in order to appear following a given query. In this way the SEOs were seen to jump over the maps and started to study them and give us the right weight.

2. Mobile Development

The advent and the widespread use of modern devices (smartphones, tablets …) makes the presence of a company on maps unavoidable. At any time, a user who searches for a given activity will have the possibility to immediately find his/her “localization” and can easily reach it, taking advantage of the various existing navigation applications.

According to a Google search in USA, “over 90% of smartphone owners have done at least once a local search” and subsequently also performed a specific action, such as calling or going to the store. On smartphones among other things, local searches are not only done with browsers, but also with dedicated apps.

3. The Google Algorithm Update

“Local promotion strengthened in February 2012 when Google launched the local algorithm Update.”

With the new algorithm Google provides local results also for general search queries, which is without the indication of the location, based on the location, detected automatically via the IP address and, in the case of mobile results, through the GPS.

This is the case of “dentist” or “restaurant” research. In November 2013 there was another update with the result of a further strengthening of the effects of the previous local algorithm Update and practically the “local” results dominate some SERPs (Search Engine Result Page).

For example, if a user searches from New York for the “restaurant” query, without explicitly specifying the location, by virtue of the algorithm update, Google will return geolocalized results, i.e. all referred to the city of New York.

These updates have produced a lot of side effects, for example they make the ranking reports very useless for some keywords, as the results change depending on where you are!

To place generic keywords with strong local value, you must have a local physical presence wherever you want to appear or at least talk about local businesses.

The benefits of local search marketing for a business

I had already talked about what is meant by Local Search (local results) and how important it is for a business. Today I want to go deeper to try to understand what the real benefits of positioning in the local market can be.

A great visibility in local positioning

Recent official Google data are clear, 30% of smartphone searches are local. What does all this translate into? The answer is simple, when a person needs something, be it a product or a service, he/she searches for it nearby, relying on a local search and consequently a local result.

I could say that the first big advantage of being present in that particular type of results, then among the results of local type such as Local Pack, Google Maps, etc. is to ensure great visibility.

A greater number of contacts

Another very interesting aspect, highlighted by a Google study, is that this type of users often converts immediately, even within a day. This means that being visible among the local results guarantees you a greater number of contacts, whether it be phone calls or in-store visits, in a period that is relatively short.

The advantages become even more evident in the catering sector because, from another Google survey, it is highlighted that the people who decide to go to a place use their smartphone and, in particular, the applications of Online Maps both to decide the local where to go, both to get information on driving directions. In this case, users are particularly “hot” wanting to satisfy a need, that of looking for a restaurant, almost in real time.

In a period of deep economic crisis, digital marketing activities can represent a lifeline, a way to stay afloat and take advantage of the competition. And in the case of activities with physical locations, such as restaurants, hotels, shops, activities that provide a service in a specific area (e.g. plumbers, etc.), local search marketing is an essential activity.

Very often, what asset owners underestimate is that their business may already be present online among local results (therefore primarily on Google Maps) even without ever having to worry about creating and verifying the Google My Business card relating to their activity.

Why does this happen? Because Google automatically creates local listings based on the data it finds on the web and often comes from user-generated content.

What does this mean? It’s very simple … can happen to be online (without even knowing it) with a card that shows wrong opening hours, wrong address, wrong phone number, even with a phrase “permanently closed” even when it is not true.

The consequences can be disastrous because in all these cases your potential clients will look for you, they will not find you and they will go elsewhere. Verifying or claiming a Google My Business card gives you another big advantage.

Manage, as far as possible, your online presence with correct and updated data. The management of the local card also allows you to respond directly to user reviews, paying particular attention to your brand awareness and brand protection.

Who needs to invest in local promotion?

Geolocalization basically serves all activities (companies, public bodies, accommodation facilities, sales points …) with one or more physical sites “open to the public” and therefore potentially suitable for researching local purposes of various types …

  • When the user searches for a specific activity (that is the one!): in this case the optimization of his/her presence at the local level improves the user experience that finds all the useful information to reach (even physically) what he/she sought.
  • To find a business (not one in particular!) in a given area: in cases where local search is used by the user as a means of exploration. This is the case of research such as “hydraulic in New York” or “Restaurant in Toronto”. Being visible among the local results, following topical queries, means giving your business a great visibility that can turn into a concrete and direct “contact”.

Obviously, some product categories derive more benefits from local promotion than others. For example, for accommodation facilities, for restaurants, for pharmacies, for the various assistance and rescue services of all kinds (but there are also other categories), a good presence in the local search area is vital.

In these cases you can even get half of the traffic coming from local search! In the case of accommodation / recreation we can perhaps speak of “local” categories par excellence. This type of category has a strong feature that is to draw on a vast pool of users and above all a type of highly “profiled” users, accustomed to carrying out local searches and using geolocation using mainly mobile devices.

In some cases, local search is used with the Brand. For example, I’m a big fashion house, I have hundreds of stores and an ecommerce, and maybe some users use ecommerce as a catalog and then want to buy in the physical store. Here it is essential to be present correctly both on the maps and with an optimized store locator. Finally, keep in mind that the more we address non-permanent people, the more useful is the support of local search tools for our business.

I try to explain myself better: those who have been living in the same area for a long time, know a good part of the shops and so they can get there even without maps. Instead the tourist, who has just moved, who is passing through, needs these tools to get acquainted offline! Usually people use maps more in large cities and less in small ones.

How to appear between local searches?

What are the strategies, methods and resources to use to be able to position yourself on google locally? In order to appear among local searches, a business must invest in appropriate promotion strategies that require, a priori, targeted optimization interventions that require qualified skills.

How to position yourself between local searches on Google?

As a basis you need to claim your business card on map systems, first of all on Google Business, without neglecting other systems such as Yelp.

At this stage it is necessary to pay the maximum attention:

  • To the presence of local cards already present, automatically created by Google on the basis of data collected from other local portals
  • The correctness of the data (NAP: name, address and phone) indicated on the form
  • The exact position of the PIN Locator
  • To the choice of the most appropriate category
  • The exact compilation of the Local card in its entirety.

Then you need to perform a series of On Page optimizations on the site that must include:

  • The optimization of Meta Tag Title and Description
  • The correct insertion of the address and of the telephone number, perhaps using microdata, in particular Schema.org Local Business through which Google, and the other search engines, include in an even more detailed way the information present on your site
  • Optimization of local side content. If there are so many sites, the architecture of the website is crucial to fully exploit the Venice Update.

Do not forget also the geolocated sitemap or the KML file that helps a lot to understand the places where we are.

Finally, there are all the Off Page factors, which include, in addition to classic SEO factors, especially quotes and reviews.

Regarding the classic SEO factors, there are some that contribute to a greater extent to local promotion such as:

  • Domain authority of the website
  • Diversity of incoming links to the domain
  • Quality / Authority of links entering the domain
  • Amount of incoming links to the domain

The quotes are all the mentions related to your business (especially those bearing name, address, etc.) on the web, even if there is, within the quote, the presence of a direct link to your site or your local card.

When Google scans the results of the web, it stores all the info that in some way leads to the same activity regardless of the source (citations can be published on press release sites, social networks, local portals, etc.) considering them as an element for the purposes of the local ranking, provided that all data are homogeneous and consistent with each other.

If the citations scattered on the web and, all attributable to the same business, present incorrect, incongruous or inconsistent information, not only is the ranking at local level compromised (it does not appear among the local results) but it may even risk its own is somehow “penalized” (no longer appears on the maps or does not appear in the Local Knowledge), or that appears in the wrong way generating confusion in users (wrong location of the Pin Locator, incorrect address, etc.).

Not to be missed, as already mentioned, the reviews intended not only as those published by users directly on the local business card, but also all those published on other online portals (for example, TripAdvisor, Booking and similar).

Categories
Local SEO

Local link building: What is it? 8 practical tips

What is Local link building?

The local link building is that segment of the local off-site marketing strategy that includes all the actions of optimization for search engines whose goal is to promote a site on the web through the construction of a network of incoming links.

To make a local marketing strategy effective, off-site activities play a fundamental role in the construction of a network of connections that enhances local link building and increases the popularity of our site.

Before the advent of 2.0, when the web was not made up of relationships and social media did not exist, Google recognized as key elements for increasing popularity the inbound links or links that from a third site referred back to ours. For this reason the off-site SEO activity tended to coincide with that of link building. The advent of online communities, the overwhelming power of Facebook and all other social media have influenced the change in the algorithm of Google that today takes into account the social factors for positioning.

In this article there is everything you need to set up a successful local link building. Starting from the definition of local link building we will discuss the importance of off-page SEO activities, how to recognize a good link, to get concrete advice on which to base a strategy to be put into practice to achieve the objectives set.

Local link building

Local link building: Relevance and Proximity

Let’s find out what makes the difference to your local off-page strategy

The advent of online communities, the overwhelming power of Facebook and all other social media have influenced the change in the algorithm of Google that today takes into account the social factors for positioning.

The local link building is a subtle exception and a backlink that may seem “useless” in the classic link building, can have considerable value in a local link building campaign, regardless of the authority or ranking of the domain that sends it. There are two elements that make the difference and are …

  • The vicinity is necessary to ask whether a given link may be relevant in your location, in your industry and in your niche market;
  • The relevance to climb the SERPs is very important that the links refer to a local and sectoral perspective according to the neighborhood, the city or the province. If the links are “locally” relevant, they bring value to the local link building.

Starting from these two elements, it becomes clear that our backlink profile will be enriched when we are able to establish connections with activities, sites, blogs and influencers belonging to our sector or to niches of market products that represent us. We must therefore avoid sites that deal with subjects that are not consistent with our area of interest, whether they have been inactive for a long time or with a high spam score. It is wrong to target quantity, but we must always focus on quality.

Local link building

How to recognize a good link

Quality and authoritativeness of the domain in the territory of reference

For a local link building that contributes to the construction of an effective local SEO, it is very important to monitor the origin of the links evaluating the quality. Obtaining a “good” link hides behind a long activity of strategy, choices and decisions. But the strategy must start from a crucial question: what are the useful links, those that can bring visibility and visits to our site and therefore popularity?

Answering this question is very complex, especially if we consider the local context, which differs greatly from a wider context such as the national one. The focus must be on quality and authority of the domains of origin, without neglecting the quantity of backlinks in the reference territory. So we try to understand how to recognize a good link.

We can define a “good” link if …

  • It produces traffic from the referral site, i.e. from the site on which the link is published;
  • Produces visibility to our brand making it recognizable, therefore popular;
  • Brings improvement to our reputation by increasing the authority and reliability of our site.

These are closely linked features: external links generate referral traffic which positively influences the importance of the brand and its reputation. In even simpler words, a good link is what allows us to grow the popularity and authority of our site.

But this is not enough. In the next few paragraphs of this article we will explain how off-page links and actions can bring us the expected benefits and which references to create our strategy with 8 tips for your local link building.

Local link building

A successful local link building cannot disregard the following elements …

1. Quality

In the local reality, the first thing to do is look around, analyze the ecosystem in which our activity has dropped and make a selection. Community, local online magazines, directories, and forums: these are some of the realities in which to insert ourselves and try to make ourselves known. We carefully evaluate the sites that contain a link to our site. We do not need a lot of links, the important thing is that those that lead to our site are profitable and quality. Never lose sight of backlinks, a good backlink is not said to be eternal today. It could happen that the site that sends it has in turn penalties or start linking other sites in a reckless way.

2. Quantity

Entering company contacts in local directories, niche sites and business associations, always from a local SEO point of view can bring undoubted advantages. In multiple directories you are on the web, the more users can reach us easily.

3. Target

The authority of a site is among the first 3 factors in order of importance for ranking purposes and therefore considering it in our strategy is important. However, we must first assess how much and where our target audience is present and active. Our target exists and we must pursue it. Even if this means reaching it on a site with low authority, but with a lot of traffic.

4. Partnership

Each local activity has partnerships with suppliers or similar companies. Each partner, in turn, could have interesting connections from which to draw and weave a network. In local SEO, we need to leverage mainly on collaborations with local companies in the same sector, with companies in the same building or with members of the same business association. It is the best way to increase the possibility of reaching potential local customers who are searching certain activities on the network.

5. Competitor

It is important to take into account the context in which our business has declined. And in this context a fundamental role is represented by competition. Analyzing our competitors can bring us many advantages. First of all, it can help us understand its moves, “copy” it and perhaps even anticipate it. But above all it can help us to get ideas on what to do.

6. Content

It is the fundamental element for a good link strategy. If we do not have something interesting to say, hardly anyone will be willing to share it. Our advice is not to do blogging if you do not have something truly original and unique to say. Rather than talk about current trends or breaking news try to create niche content.

7. Digital PR

The digital PR activity is carried out with the main purpose of creating strong and lasting relationships with administrators of other sites, bloggers, influencers and opinion leaders and making them talk about you, your products or services. Link building also has the same objective of online public relations activities, with the only difference that while the former is characterized by a colder and more detached relationship, the online PR approach is necessarily more humane. We advise against carrying out any action with the sole purpose of promoting the brand or products; moving the focus and conversations, even outside the simple professional side, can also lead you to build important relationships.

8. Events

For a local activity, events can be the most strategic element ever. They are the moment when online and offline converge and where the best relationships can be born. Each sector event must be adequately documented and perhaps told in real time through social media. Organizing an event, on the other hand, requires much more effort, but if done well, returns can be considerable. Bringing people into your company is a great opportunity to build the best long-term relationships, promote the brand and get your products tested.

Activities like these will help you to position your brand both online and in the local community.

Do you still have doubts about what is the local link building?

In this article we have introduced one of the most relevant topics among the areas that make up a Local Marketing strategy. The importance of off-page actions and the construction of quality links make local link building one of the most interesting segments of the Local SEO strategy, as well as being a continuously updated activity.

Have you already started planning your local link strategy? Are you carrying out local link building actions for your store? Let’s discuss it together in the comments.

Categories
Local SEO

SEO strategy for eCommerce: The optimization of the online store is not a one-shot job!

Developing an SEO strategy for eCommerce is an activity that must be carefully planned and must necessarily include medium and long-term steps.

Those who deluded themselves to obtain the desired results in the face of a single one-time investment ended up irremediably to be disappointed, spending time and resources for a short-term result that had no other effect than a meteor effect: a moment of light and then oblivion.

SEO activities need time to be effective, gradually gain thickness and are constantly monitored and re-calibrated. For this reason, a good strategy must provide that every single aspect is durable and, of course, sustainable.

Who proposes hit and run SEO activities promising exceptional results quickly and easily to the customer, is doing it in bad faith, relying only on mechanisms that seem to work immediately leading to a rapid increase in traffic to the site, but that are not able to guarantee a good performance in the medium and long term (and often not even in the short term).

What distinguishes the winning eCommerce sites from their competitors lies in the fact that the former have chosen a quality SEO consultant and have allocated a budget to ensure adequate follow-up even after the initial work has been completed.

SEO strategy for eCommerce

SEO strategy for eCommerce: Old habits die hard

If a client does not have the financial resources for a long-term consultancy contract, or a support strategy to continue to follow the work once the initial project has been completed, it will be back to the starting point in no time. Plus the lightened bank account.

It is fundamental not to underestimate the importance of the continuity of an SEO activity, rather it is one of the five principles on which an effective SEO strategy for eCommerce is based.

  • Use research data and analysis tools to target the strategy;
  • Make sure your site is structured with the customer in mind and has the right architecture in terms of navigation and information;
  • Create content based on search data and intent behind searches;
  • Solve critical problems at the root;
  • Continue to adopt the best SEO practices.

This last point must be understood as “continue always”. It is a constant process and in constant evolution: to interrupt it is practically to cancel it.

How does your data-driven eCommerce strategy evolve?

We assume that you have applied all the above principles in your SEO strategy for eCommerce, and that you are therefore seeing an increase in your site’s traffic. Interrupting the SEO activity would disregard new growth opportunities and you would lose the chance to correct the shot.

Continuing to monitor your analysis and research data and using them to re-calibrate your SEO strategy, you would instead get several advantages, such as …

  • Quickly discover which of the keywords you’ve used seem to attract more of your target to your online store;
  • Identify new search terms that can attract new customers and retain existing ones, to optimize your site and further improve your business.
  • Understanding how and how much the contents of your site respond to the needs, research and problems of your customers;
  • You can determine if the content and architecture of your site are able to lead users to finalize purchases;
  • You can isolate critical issues in good time and correct them promptly before they can damage your business or brand.

By analyzing KPIs you can find out how to further improve your SEO strategy, increasing placements, traffic and sales.

SEO strategy for eCommerce

Monitoring helps improve your SEO strategy for eCommerce

If your strategy works, you will have new users who visit your site coming from the organic results of search engines, and then you will have the opportunity to study their behavior and learn more about your target.

If, for example, you realize that many people are looking for a “top-loading washing machine”, it means that they have space problems. So, you will need to make sure that the site’s contents and product sheets are able to clearly communicate that top-loading washers allow you to save space without compromising washing efficiency. In this way, by analyzing their search terms, you have already answered any questions that customers may ask based on their primary need, namely the management of restricted spaces.

A person can think of a lot of things before deciding to make a purchase. If you can identify and isolate the sources of these doubts, study the behavior of users and analyze the individual problems that arise, you will have more chances to finalize a sale.

The SEO helps to integrate the work of different people

If you are the owner of an eCommerce and your business also includes physical points of sale, you will have to deal with different aspects managed both internally and externally by people who perform different tasks related to different disciplines. To achieve the best results, all these activities must be integrated with each other.

This means a great deal of interaction and comparison between people and company departments, which in many situations does not happen. This is one of the main reasons why it is so difficult to keep the first results obtained. Having an SEO consultant to manage follow-up activities will help you keep people and teams working in a coordinated way.

Rome was not built in a day. The same applies to an effective SEO strategy. The best results are achieved when your SEO tactics are well structured, strategic and always with an eye to the long term. So, if you are willing to invest in SEO, prepare to allocate an adequate budget for a continuous contract (stipulate annual consultations is the norm in this area). It will allow you to safeguard your initial investment, making it profitable over time.

Categories
Local Marketing

11 PERFORMANCE METRICS FOR AN ONLINE STORE

In any business it is important to understand which channel of communication with the client is better fulfilled. Your advertisements or emails can be viewed, clicked on the link, but still not buy. In order not to waste money, you need to be able to count the effectiveness of each channel and choose the performance metrics that brings more money and regular customers.

11 PERFORMANCE METRICS FOR ADVERTISING

It is important to understand what audience, on what platforms and with what offer (offer) to launch advertising. Performance Metrics will help assess how correctly these success components were selected, here you will find 11 performance metrics but we have considered KPI …

CTR (CLICK THROUGH RATE) – THE COEFFICIENT OF CLICKABILITY

Often, using this metric determines the effectiveness of a particular contextual advertising or a whole campaign. You can calculate how effectively a particular banner worked using a simple formula.

CPC (COST PER CLICK) – COST PER CLICK

By placing ads on any resource, you do not follow the frequency of impressions. You important number of people who go to the site. Therefore, choosing a site, watch the conditions: pay for the action, and not for the empty flickering of your banner. You can calculate how much you pay for each person’s entry into the site using CPC.

PERFORMANCE METRICS

EMAIL MARKETING METRICS

OR (OPEN RATE) – THE PERCENTAGE OF OPEN LETTERS

With this indicator, you can assess the involvement of your subscribers. It is also a good indicator of the topics of your letters: after all, the letter depends on the topic whether the letter will open or not. OR can be calculated using the formula.

CTR (CLICK THROUGH RATE) – THE COEFFICIENT OF CLICKABILITY

The coefficient of clickability in a letter helps to determine whether your letter is correctly formed: is the information easy to read, how well is it displayed, and most importantly, how much your “call to action” – the words on the transition button are interesting to subscribers.

CR (CONVERSION RATE) – THE RATIO OF PURCHASES FROM LETTERS

Moving to a website from a letter is not a conversion to a purchase. To find out how many of your subscribers are buying during the transition, add utm tags to links and track performance in Google Analytics.

METRICS TO INCREASE REVENUE

CPO (COST PER ORDER) – PURCHASE PRICE

In order not to wake up in a cold sweat from the horror that the advertising budget is spent, and the proceeds are too low, you need to know the cost of the order. It is necessary to keep track of this metric constantly and twist every day. It is considered easy: we divide the money spent on advertising on the total number of orders.

CRR (COST REVENUE RATIO) – THE RATIO OF INCOME AND EXPENDITURE ON ADVERTISING

In Russia, the abbreviation DDR is often used – the share of advertising expenses. This indicator is considered the division of money spent on money earned. It seems so simple, yes? Then let’s take it faster, because it is with this formula that you can clearly understand whether you are moving in the right direction of earning or roll down the slope, merging the budget.

AOV (AVERAGE ORDER VALUE) – AVERAGE BILL

Indicator of the solvency of your audience. Illustrates the ratio of the cost of all completed orders to their quantity. With it, you can predict the store’s revenue (knowing the traffic to the site and the conversion to the purchase), as well as edit the marketing strategy in time. For example, to offer related products to the order, add a button on the site “learn about the receipt of goods”, set up an abandoned basket, etc.

PERFORMANCE METRICS

LTV (LIFETIME VALUE) – THE MONEY THAT THE CLIENT BRINGS DURING THE LIFE CYCLE

It is no secret that the client is not eternal, there is a certain life cycle. And your task is to create conditions in which the client can make purchases from you as long as possible. Knowing the value of this indicator, you can tighten the strategy of attracting customers, improve the retention strategy depending on the communication channels, improve the triggers, etc.

SAS RATE (CUSTOMER ACQUISITION COST) – THE COST OF ATTRACTING A NEW CUSTOMER

Calculate how much each new customer costs. Here and advertising, and communication online, and, perhaps, calls the call center. It is important to keep a balance: laying down the budget for attraction is not to be greedy, but not to throw money around. To understand that you are doing everything right, compare the CAC and LTV indicators: the cost of attracting a new client should be significantly lower than the income from it for the entire time.

RR (RETENTION RATE) – CUSTOMER RETENTION RATE

Retaining a customer is much cheaper than attracting a new one. Therefore, Retention Rate is one of the key metrics for an online store. Working on loyalty, helping the client, rather than no matter what, you will not only save money on marketing and advertising, but also launch word of mouth – recommendations that will bring you more income without your direct cash costs.

Checklist for a multi-marketer or what if analytics is not your forte?

  1. Most of the indicators for evaluating email marketing will be considered by the platform for you. Now almost all services clearly show the percentage of discoveries, clicks, and non-existent addresses.
  2. Use pass-through analytics software. Analytics program will collect data from your CRM, website, advertising sites and will give the result. For you only making strategic decisions.
  3. Set your goals in Google Analytics, and better give the setting to the experts – once a well-tuned analyst will bring many right decisions in the future.
  4. IMPORTANT! No one likes to sit and count, analyze, compare and analyze again (well, almost no one). But without analytics, NO marketing activity is possible. Test, look at the results and improve your performance every day!

We cannot improve all your indicators, but with these performance metrics you will be able to achieve great results with the help of your advertising and email marketing.

Categories
Local SEO

7 Useful Local SEO Tips For Small Business Owners

The promotion of large projects is different from the promotion of small business sites, there are a number of important points and local SEO tips that need to be known and applied to achieve the desired result.

In this article, we will look at 7 useful local SEO tips that are applicable to small businesses …

1. Understanding the target audience

We need to clearly understand our potential customers, our target audience, that we should focus on it, and do not waste the budget for those who are not interested.

Local SEO Tips: Do you know the portrait of your potential clients? Their interests, habits, problems? This is the most important moment from which everything begins.

Local SEO Tips

2. Correct selection of keywords

Keywords are the most important element in local SEO tips. Keywords directly determine the success – the growth of sales and profits.

Let’s imagine …

We came to a small pond in which there are different fish. A big little one. Carp, carp, perch, pike, white cupid. Each fish likes a different bait. For example, carp loves peas, corn, and in some cases a worm.

If we decided to catch the carp, then it is necessary to adapt to its interests, otherwise we will catch the wrong fish.

Local SEO Tips: It is not necessary to emphasize the most popular words from the very beginning. It is difficult to get the site into the top search engines, and it does not always justify the investments. In this case, we collect the pancake tail of low-competitive words, according to which …

  • Less competition
  • A more targeted visitor (already almost ready to make a purchase)
  • It is easier to achieve the result

Keep Reading: Local SEO Optimization For Local Searches: 6 Key Tips For Businesses and Brands

3. Careful internal optimization

In most cases, many site owners do not want to give the necessary attention to sites. The result is important to them, that is, the top, according to the words, the consequence of which is an increase in attendance.

But really normal and long-term results need qualitative internal optimization, correction of mistakes, well thought out structure.

Local SEO Tips: The better the site is optimized inside, the more likely it is that search engines will love it.

4. Convenient website design

It does not matter what you sell. Goods, services, service or something else. The visitor should easily find on the site the necessary information, for which he/she came to you.

Let’s imagine …

You came to the clinic to see a doctor. To get into his office, you need to go straight down the corridor, exit through other doors, go to the stadium, and get into the building b, at the end of which there is a registry, which have a technical break every half an hour.

So you can go on and on, I lead this all to the fact that how many visitors would not go, they just might not get to contact you.

Local SEO Tips: The design is individual, but at least you can see the successful templates, and do it. And then test the design for the return in the form of profit.

Local SEO Tips

5. Do not focus on one source of visitors

It is too risky to receive visitors only through SEO promotion. At least at the initial stage, you can try contextual advertising.

Local SEO Tips: Check how it gives returns in the form of costs and returns, sales and net profit, at the same time and see which keywords are effective and which are not.

6. Always update your site with useful content

Every business and company has something to share. This can be done using a blog or section of articles on the site.

If you create really useful, interesting, high-quality and valuable content, then in time you will be attracted to the right target audience, and search engines will be more relevant to your site.

Local SEO Tips: In conditions when search engines are actively fighting with the wrapping, it is the quality and valuable content that can be the key to success in promotion.

7. Patience is important

SEO is a long process. We must understand that for long-term development of the site, fast results should not be expected. Although in many cases they happen, and quite successful, if you approach the advance with your head.

Local SEO Tips: In most cases the normal result is after 4-6 months of work on the site. And in some subjects, especially in the western segment, for example, auto insurance, to achieve tangible results, you need more than a year.

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Local SEO

5 Basic Local SEO Tips For The Beginner

Are you looking for proven ways to dominate local search results? Increasing the search engine results for your business is the primary key to increase total revenue. Without quality organic traffic and potential customers, your business will not be able to survive in the long term.

If you are looking for effective ways to improve your local SEO, this article is for you …

Local SEO

What Is Local SEO?

Search engine optimization, which is performed according to location data is called local SEO. Basically, local SEO allows search engine crawlers to provide the most relevant results for users, which is based on location data.

Why you will search for pizza shop in New York, if you live in Newark?

You may also like to read: Local SEO: The guide for those who do business in the city

How Can Local SEO Help You?

Competition is really less in local SEO, as you only compete with fewer services, products or other businesses. Therefore, if you have the best product, you can easily get more customers from search engines if your site is fully optimized for local SEO.

Local SEO

For example, “Best Newark Decorators” can bring you a lot of search visibility if your site is properly optimized to work with relevant keywords that are geared towards local SEO perspectives, like “Managing Newark Events”, “Newark’s Top Decorators”, “Decorating Events in Newark” etc.

How To Improve Your Local SEO Rankings To Increase Traffic And Sales?

We are here to talk about how to improve your local SEO to dominate your local search results for your business. Now let’s go into details without noise and dust …

1) Make A List Of Your Target Keywords

Local SEO

This is not an easy task. Before the dominant local search results, you must first determine your target audience. Finding your target audience is the only way to come up with keywords that actually have the potential for your business to rank higher in search results.

Using keywords based on the local KEY begins to dominate local results and be found by your local customers.

Ask yourself these questions before you perform keyword research …

  • What keywords are your target customers who are looking for?
  • Are they willing to buy if they have enough solutions?
  • Do they just do research for your keywords?
  • Is your target audience willing to pay a high amount?

You may also like to read: How Long It Takes To Reach The First Page Of Google

2) Create A Business Page

Local SEO

Once you have created your site for local SEO, you need to first create a business page for your site. Include every information that describes your business. Include information like …

  • Your phone number(s)
  • Fax
  • Location
  • Services you offer
  • Your office address

The key tip here is to optimize the business page for search engines. Therefore, use different keywords that identify and attract potential customers. Thus, you not only create a user-friendly business page that enhances brand recognition, but you also attract organic visitors.

3. Get Your Local Business Published On Local Review Sites

Local SEO

Do you want to increase visibility for local business? Then get listed your site on local review sites. Reviews not only help you increase awareness about the services or products that you offer, but they give you a more local visibility that will help you gain more confidence from users.

Here are some of the best local review sites that you can try …

  • Yelp
  • Google places
  • Judy’s book
  • List of Angie
  • Bing
  • Yellow Pages
  • MerchantCircle
  • Citysearch
  • Square

Convince your visitors and users to leave progressive reviews of their services and products on these review sites. Accustom existing subscribers and readers to leave positive feedback about your products. This certainly helps your local SEO results to get more visibility.

You may also like to read: Local SEO: 5 SEO Optimization Tips For Local Business

4. Website Redesign For Local SEO

Local SEO

One of the key local SEO strategies is creating a responsive website …

Make sure your site is user friendly: Your readers should be easily able to navigate through business pages, contact pages, product pages, etc. Make sure to use social media sites to easily find and use the search box to view your categories and products.

Make sure your site is search engine friendly: If your site is not optimized for search engines, it is almost impossible for you to rank higher for your product keywords. So make sure that your home page, internal pages are correctly optimized with the relevant keywords. In addition, focus on optimizing your site’s download time to get the best SEO results local.

Make sure your site is mobile friendly: More and more users are now using tablets, smartphones, etc. to browse and buy things on the Internet. If your site is not optimized for mobile friendly, you lose a lot of money on the table. So make sure to ask your designer to create a mobile-friendly design for your site.

5. Creating A Video Explaining Your Services

Local SEO

YouTube is the second largest search engine. If you create videos explaining about the products and services that you offer, there have chances that you will get useful results in the search results for the different keywords you are targeting.

Just get a tripod, start shooting your own videos and explain about your business to improve your local SEO rankings. Make sure to use your main keywords in the meta-video description, title and tags to get a higher ranking for your keywords. Also start building links for your videos to get more visibility.

You may also like to read: Local SEO: 7 Tips To Improve Your Local Positioning

Additional Tip: Start Receiving Incoming Links

Local SEO

One of the best local SEO tips you cannot ignore is building links for your business-oriented sites. Without incoming links, your site will not be able to survive to get more organic traffic.

Get links from

  • Your competitors
  • Your local business groups
  • Local business directories
  • Your local newspaper sites
  • Your colleagues who have sites
  • Your partners, suppliers, etc.

In addition, using press releases to build trust around your business, as it will also help you increase your awareness of branding and the overall strategy of local SEO.

You may also like to read: Guide To Google Search Console: Let’s Discover Benefits And Features

Final Thoughts on Local SEO Techniques

If you really want to dominate the local search results, focus on identifying your key audience first. Then build brand awareness and start using potential keywords to dominate your local business search ranking. While there are many local SEO strategies, you need to find out which keywords give you more weight, and then start using them on your business sites.

Do you have more local SEO tips to share? Please leave your thoughts in the comments below.

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Local SEO

Local SEO: 5 SEO Optimization Tips For Local Business

Welcome back to the Local Advertising Journal! If you own or manage a local business such as a shop, a restaurant or a farm you are aware of the competition in which you have to cope every day to catch the attention of customers. More and more determined to find convenience and quality in a few clicks and that, before taking decisions, require to obtain assurances on the quality of the exercises to turn. You’ll be interested to know that there are simple steps to optimize Local SEO and the reasoning behind the creation of contents that allow you to increase – in some cases considerably – the scope of the promotion of your business.

The Local SEO, in particular, is the branch of activities aimed at improving the ranking on search engines and more generally to enhance accounts of local activities “be found” – as they say – results in further opportunities for revenue, to say nothing of the possibility of getting positive reviews useful in turn to entice potential contacts to turn to activities recognized as authoritative by other users.

1) Local SEO: Include any information in your Google My Business page

Google My Business is the full and free tool at your disposal to create a full record of all information related to your business (address, hours, phone number, photos, any reviews), and managing the complex of Big G instruments targeting managers of activities, from updates on Google+ introduction of information to show on Google Maps.

You’ve surely noticed that, when you search on Google Maps, you are also reported receptive and restorative facilities near a resort with the chance to see any reviews and deepen through its websites.

To claim your listing in Google Maps through the relevant page Google My Business is the first step to do to take control of the most authoritative – and free – available to showcase and give potential customers an impression of care and attention to the visibility.

Local SEO

Google Maps, for example, offers its users a tool to express restaurant reviews in the form of a comprehensive questionnaire that allows you to highlight features, services and local advantages : who will be interested in eating in the area and will have to choose between alternatives will way to verify all aspects that can make a real difference.

You have already tried to set up a profile on Google My Business, but have not found any tangible results? In all likelihood you’ve overlooked some essential aspect of your target audience definition, or you have committed one of the frequent local SEO Optimization Mistakes – by the lack of contact information for inclusion in incorrect categories (which leads away really interested) – that, fortunately, they are easily correctable.

You may also like to read: Local SEO: 7 Tips To Improve Your Local Positioning

2) Local SEO: Choose your niche (thematic and geographic)

Starting from the research made by “keyword + location” Google offers considered relevant results regarding the entered destination as well (watch!) Simply based on the location from which you type the search.

With local SEO, the owners of assets located in the territory can intercept visits related to specific geographic areas and deliver content most relevant to specific needs.

Applying a geographic determination of content profiling can more effectively your target to increase the profitability of your marketing campaigns.

Local SEO

Crucial will be, first of all, choose your keywords best for your business, namely …

  • Those designed to achieve reasonable results in terms of conversion to competitive parity
  • Those defining with relevance a niche of overriding public for our activities

Once you have selected keywords of interest, you will need to use them in the most significant fields of each item – Title, Description, Tags <H>, as well as in the definition of the images – you’ll want to make it traceable for certain search queries geolocated.

If you are a restaurant owner and in your menu plan homemade pasta, can be a good strategy to integrate articles on news of themed pasta territory (festivals or pageants) and report the value given by the quality of your homemade product (uniqueness) and that contributes concurrently with a defined event in time (limited).

A call to action effectively introduced similar items conveys a sense of value (a benefit in the eyes of the law, such as the ability to solve a problem, to obtain a playful advantage and / or emotional) and suggests a sense of urgency or limited availability to call for action in the short term (as indeed book a dinner on the occasion of an event).

You may also like to read: Local SEO: The guide for those who do business in the city

3) Local SEO: Create specific and relevant content

Restaurants, food shops and activities that revolve around the world of food can trigger a company blog in which to publish special recipes, tips to create phenomenal meals, contained in support of an inbound marketing plan designed both to intercept long key lookups that generate buzz on social media through themed shares in the community and among the lovers of good food.

A good assumption to convert your visitors is to decide very carefully the niche to which you want to address: a general approach on the dishes to be served at the table is likely to qualify as yet another portal that talks about cooking in general terms, while only approach a circle of admirers of a certain type of dish (e.g. vegan cuisine, regional dishes, homemade desserts etc.) increases our chances of appearing authoritative for a certain part of the audience.

Local SEO

A confirmation of the value covering the contents (and maybe even the passion with which they are written) will point out an example of how it is possible, almost exclusively by optimizing on page and working for quality content and relevant to a given search query, get in the first position on Google for a culinary research.

Found that your portal has to offer enjoyable and relevant browsing experience to research intentions, you can proceed to generate valuable content (that is able to responder to specific research needs) that will be the basis of a link building value thematic portals (e.g. the organizers of local events that you cite in your turn to updates on local news).

Remember that the official ranking of local signals include relevance (relevance between typed request and the response offered), the distance between your position and that of the writer and the importance (the authority that you can get through mentions found the net in the form of links and citations) in addition to CTR.

Result? Driving online reviews of your business does well, create content that encourage readers to click is good, pushing over insights pertaining to specific needs is just fine!

You may also like to read: The use of display advertising in the local marketing

4) Local SEO: Consolidate your presence on the network via forums and social networks

We have already spoken of the Local SEO benefits for SMEs focusing on the importance of content within their portal, but we cannot help but remember how much backlinks are important and, in general, the importance of receiving good references from thematic sites and online community.

In the case of the local structures, the bond with the land can be turned into an added value that can attract the attention of potential visitors: the experience maybe many years, perpetrated by convincing practices of storytelling that marry the values and aspect of the target. If the towns evoke the rediscovery of nature sensations you can lever a narration by the sense of adventure and discovery of their origins, farms could instead

Local SEO

Platforms like Instagram or Pinterest allow you to share intriguing visual material on restorative qualities and collect with appropriate hashtag testimonials from guests and patrons to bring to the attention of a wider audience the aesthetic qualities of your business.

The forum are another channel where you can avail yourself to expand your brand awareness: participating in discussions and naturally relying on your experience you will be taken to increase your brand visibility.

You may also like to read: Local Advertising: How Internet Changes The Investment

5) Local SEO: Optimize your website for Mobile devices

With the boom of mobile search (and about 30% of them have a local purposes) provide fast and convenient navigation experience has become absolutely essential not to lose precious visits: smartphones and tablets are the ultimate tools for searching local, and thanks to the handy Google tool you can check if your portal also optimized for viewing on small devices.

Local SEO

In the end, I hope these tips – although certainly not exhaustive on the subject – have provided you with useful tips on actions to be implemented to improve your visibility for local searches. What do you think? Comment on this article to tell us your opinion!

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Local SEO

Local SEO: 7 Tips To Improve Your Local Positioning

Do you have a local business but your potential customers cannot find you on the search engines?

In Local Advertising Journal, we have collected few tips from SEO experts worldwide. All you need to do is just put into practice these 7 tips to climb the rankings of the search engines and surpass your competitors.

Local SEO

What is Local SEO?

First of all, perhaps you’re wondering “What is Local SEO?”

The Local SEO stands for measures series of optimization activities carried out on the web in order to improve the visibility and the ranking of a website, and therefore it’s ranking on Google and other search engines, so geo or for keyword searches that contain the names of location.

An example? Search Keyword: “Toronto” Mexican restaurant. Or “Websites development Toronto”, “Construction Company Building in New York”.

How many times have you happened to do a search of this type on Google? I guess at least once. Indeed more than once. It is a kind of very common research that users make to find businesses, restaurants, hotels, places of interest close to where they live.

You may also like to read: Local SEO: The guide for those who do business in the city

If you have an activity of local type this article could be your local business solution …

Follow these 7 tips to optimize your website for local searches on Google and other search engines. With Local SEO you will increase your visibility and surpass some competitors!

1) Realize your Google My Business page

Local SEO

Create your page, Google My Business. It is very important, it’s a free service of Google. But above all is the page that displays the results on maps. It must contain the correct and updated information of your business.

Sign in “Google My Business” and make your business card, add a text description of your company and you can add photos or videos.

If your business is already on Google My Business checks that the information is complete, correct and current. Otherwise Provide immediately to update.

2) Use a unique code NAP

Local SEO

The acronym NAP indicates Name, Address and Phone number or name (corporate name), physical address and telephone number.

It is very important that this information is available on the footer of all pages of your website and must be identical to those present in your business card from Google My Business.

You may also like to read: 9 Ways to increase the rating of your business in local search

3) Connect Google My Business to Google Plus

Local SEO

Assume you end up with more cards Google My Business and Google Plus profiles disconnected with each other. Make sure you have only one listing Google My Business and make sure it’s connected to your Google Plus profile.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

4) Optimize the Meta tags of your website

Local SEO

The meta tags, i.e. the “Title” and “Description”, must be optimized. They represent one of the most important parameters to optimize when you ranking on search engines, not even local.

Keep in mind that each page on your site has a unique Meta Title and Meta Description, do not use duplicated on different pages. Each page will have its own unique Title and Description and identification. Optimize for inserting in them the keywords with which you want to place on search engines like Google. And do not forget to also put the name of your location.

5) Add to your website pages specific geolocated

Local SEO

Your website must contain pages that describe what you do, what you offer on the market to your customers, or pages related to your products or services, all optimized geolocated.

I’ll try to explain …

Take the case of a construction company in Toronto, Canada. Within their website, there are pages dedicated to the description of each service …

  • New civil construction Toronto;
  • New industrial buildings Toronto;
  • Building Renovation Toronto;
  • Green Building Toronto;
  • Demolition Toronto;
  • Renovation roofs Toronto.

I repeat what I said earlier: there must be a page dedicated to the presentation of each service, not just write some lines on a single page where you group and briefly describe all services.

If inside your website does not have a descriptive text optimized for search engines people will not find you! It will end instead of your competitor’s site.

You may also like to read: Location Advertising Will Move Million Dollar Amounts In The Immediate Future

6) Create social profiles of your business

Local SEO

Build a social profile for each of the major social networks …

  • Facebook;
  • Twitter;
  • Google Plus;

If your business lends itself well to being told and described through images even consider Pinterest and Instagram, two social networks based on the visual. Keep in mind that there is also YouTube if you have video and you have the desire and passion for realizing them.

When you create these profiles, very careful in using your business information (NAP) just and equal to the web site.

Once created, these profiles will have to commit to keeping them updated. It happens too often see social profiles created and then left to itself. Might as well help but create them. It does not take some kind of effort; just share a couple of news per week. So busy and try to do your best.

You may also like to read: The use of display advertising in the local marketing

7) Enter your website in the local directory

Local SEO

In Local SEO subscribe to directories is an activity that is still worthwhile to do while in the non-localized SEO is a practice now discouraged and avoided. The directories are simply portals there is possible to report its website and add it to the vast collection of the portal.

The most important directories within which you absolutely need to enter your website are as follows …

  • Yelp: Local the most important directory in the world;
  • Bing Places: Similar to Google My Business;
  • TripAdvisor: Essential if your business is a restaurant or a hotel.

Conclusions

Now that you’ve seen a number of “tricks” to optimize your placement on the web locally and overcome competitors; try to put them into practice immediately. Many of these tips offered are not technically difficult, and you can then try to make do and check later the improvements.

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Local SEO

Local SEO: The guide for those who do business in the city

What is Local SEO?

The SEO Local or Local SEO is a very important visibility factor for companies and professionals that offer goods and services in a certain city or a certain range of action. In the design of a Local SEO plan, maximum customer cooperation is necessary in order to evaluate (precisely) what the target zone and the main service sought by the clients.

Only 19% of companies, to date, has made the optimization of their websites while maintaining a local approach. Keep in mind that the benefits derived from this, are really very high.

Generally, when we seek services, we are led to do this by entering the search engine a certain keywords. This keywords will give us different types of results, starting with the most relevant.

Local SEO Factor

Local SEOThere are many search terms made by our potential customers. Citing the example above, you could search for “Dentist Toronto”, “New York lawyer” etc. … The search engine in 99% of cases will return a set of navigation tabs, card local activities, maps, phone numbers and organic results (or the list of results usually appear in the advertising or cards).

You may also like to read: The use of display advertising in the local marketing

What benefits can bring to your business by operations Local SEO?

Local SEO

Easy to say, but not so to do!

The main benefit is to be present locally to one (or more) keywords (geographical). The relevance of the results, so staying on the first pages, depends on several factors of the website, including …

  • The length of the domain
  • The domain authority
  • The verification activity by the search engines and social channels
  • The inclusion of Rich Snippets (geographical information to be applied to the source site)
  • Entering Markup geographical segments in line with the directives Schema.org (address, phone number, zip code)
  • The site update frequency
  • Verify your ownership and location
  • Other key factors of SEO (currently over 200)

In addition, Digital Marketing Service provider CYONWO is able to optimize your site in the most appropriate manner possible, based on your business needs.

It’s very useful to know that you can also develop some campaigns online marketing locally, by selecting the geographic area, the province and the city that you want to use as “Target”.

You may also like to read: Location Advertising Will Move Million Dollar Amounts In The Immediate Future

How to do Local SEO on a website?

Local SEO

In most cases, the Local SEO optimization is carried out and side by side code structure. It’s not about tricks and magic, but only and exclusively optimization! Every experienced webmaster knows how to include the site of their client optimizations for Local SEO, by making sure that they can be particularly useful for the user, and also for the search engine.

Basically, as I said just now, only 19% of companies felt that the Internet, or rather the Web, is a resource to be exploited. In the course right way. When the site appears in the top positions for a local search specific key win in 3: the user, the operator and the search engine.

1) The user will find exact, accurate, useful, fast and relevant.

2) The Manager will receive qualified traffic, looking for his product or his service.

3) The search engine, has done its best (through an increasingly complex and severe algorithm) by offering the best possible results.

How to do Local SEO? Simple, starting to make concrete analyzes on the research of your users at a local level. The support of an SEO firm or an SEO guide can certainly simplify this operation. You should follow the checklist for SEO Local from Moz.

Think factors Local SEO (SEO or Local) are currently more than 70! Do not keep them in the considerations is to be out of business. On this there is little to discuss.

The Local SEO is performed through your website, to be built based on a regional communication and not global. This is the first point to consider.

The SEO optimization is not a simple job. It requires effort, knowledge, expertise and time.

You may also like to read: 9 Ways to increase the rating of your business in local search

“Google My Business” helps your business in the search

local search

It’s fantastic to implement. With some purely technical measures, you can place your company or your study in a feature-rich card, which can give you many benefits.

Your online business is decided by the research carried out by your potential clients. When looking for a service in a specific city, Google could bring up your business card, getting many benefits.

First can be contacted immediately on the phone, without forgetting that you can navigate with a smartphone in front of your office, to your hotel or to your store. Lately it has also implemented the “send button contact on the phone.” All data will be immediately stored in the mobile device. A step forward not just!

Google My Business must always be combined with a professional page Google+. This service allows users to be able to review your company, your hotel or your studio, making clear to your prospects a strong “confidence signal.”

The Trust should never miss such a serious company!

Google My Business is a secure tool that help you set the best, making you achieve better local visibility possible.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

How to implement a strategy of Local SEO?

Local SEO

The first step, priority, is to precisely analyze these factors …

  1. Localization of your services in a particular city or province
  2. The “request” made effective by your potential customers online, through search engines

Without this, it is absolutely necessary to focus all efforts on a solid plan of Local Marketing through a solid and reliable online presence.

Tangible results you can then obtain …

  1. In the immediate future: through a paid campaign variable amount. The budget may be decided from time to time, based on the results obtained.
  2. In the medium term (3-6 months) through continuous action optimization, monitoring and updating of your website.
  3. In the long term (1 year / 1 year and a half) through constant updates, shares, and organic marketing campaigns.

It is very useful to know that it is not enough to enter the code, do magic or use unfair practices, as these actions only would get little results (if not all nulled).

Every Local SEO operation, online marketing and optimization, must be consistently followed in perfect symbiosis with the customer. Your philosophy should focuses mainly on the reliability and trust, obtained by continuous efforts and updates.

Conclusion

A good local presence is sure help for your business. It is therefore necessary that you perceive your online presence through your website, as an investment for the future. Creating an effective website, perform local SEO optimization and Local Marketing can revolutionize the way you do business.