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Local SEO

local search

Why local search is important for business?

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What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A mix of 3 factors has contributed over the years to increase the importance of Local Search and, in particular, the local promotion on search engines referring to all commercial activities with one or more physical locations. Here are these three factors in details … 1. Launch of Universal Search When Google launched Universal Search in 2007, it laid the groundwork for the…

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Local link building

Local link building: What is it? 8 practical tips

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What is Local link building? The local link building is that segment of the local off-site marketing strategy that includes all the actions of optimization for search engines whose goal is to promote a site on the web through the construction of a network of incoming links. To make a local marketing strategy effective, off-site activities play a fundamental role in the construction of a network of connections that enhances local link building and increases the popularity of our site. Before the advent of 2.0, when the web was not made up of relationships and social media did not exist,…

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SEO strategy for eCommerce

SEO strategy for eCommerce: The optimization of the online store is not a one-shot job!

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Developing an SEO strategy for eCommerce is an activity that must be carefully planned and must necessarily include medium and long-term steps. Those who deluded themselves to obtain the desired results in the face of a single one-time investment ended up irremediably to be disappointed, spending time and resources for a short-term result that had no other effect than a meteor effect: a moment of light and then oblivion. SEO activities need time to be effective, gradually gain thickness and are constantly monitored and re-calibrated. For this reason, a good strategy must provide that every single aspect is durable and,…

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PERFORMANCE METRICS

11 PERFORMANCE METRICS FOR AN ONLINE STORE

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In any business it is important to understand which channel of communication with the client is better fulfilled. Your advertisements or emails can be viewed, clicked on the link, but still not buy. In order not to waste money, you need to be able to count the effectiveness of each channel and choose the performance metrics that brings more money and regular customers. 11 PERFORMANCE METRICS FOR ADVERTISING It is important to understand what audience, on what platforms and with what offer (offer) to launch advertising. Performance Metrics will help assess how correctly these success components were selected, here you…

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Local SEO Tips

7 Useful Local SEO Tips For Small Business Owners

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The promotion of large projects is different from the promotion of small business sites, there are a number of important points and local SEO tips that need to be known and applied to achieve the desired result. In this article, we will look at 7 useful local SEO tips that are applicable to small businesses … 1. Understanding the target audience We need to clearly understand our potential customers, our target audience, that we should focus on it, and do not waste the budget for those who are not interested. Local SEO Tips: Do you know the portrait of your…

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Local SEO

5 Basic Local SEO Tips For The Beginner

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Are you looking for proven ways to dominate local search results? Increasing the search engine results for your business is the primary key to increase total revenue. Without quality organic traffic and potential customers, your business will not be able to survive in the long term. If you are looking for effective ways to improve your local SEO, this article is for you … What Is Local SEO? Search engine optimization, which is performed according to location data is called local SEO. Basically, local SEO allows search engine crawlers to provide the most relevant results for users, which is based…

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Local SEO

Local SEO: 5 SEO Optimization Tips For Local Business

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Welcome back to the Local Advertising Journal! If you own or manage a local business such as a shop, a restaurant or a farm you are aware of the competition in which you have to cope every day to catch the attention of customers. More and more determined to find convenience and quality in a few clicks and that, before taking decisions, require to obtain assurances on the quality of the exercises to turn. You’ll be interested to know that there are simple steps to optimize Local SEO and the reasoning behind the creation of contents that allow you to…

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Local SEO

Local SEO: 7 Tips To Improve Your Local Positioning

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Do you have a local business but your potential customers cannot find you on the search engines? In Local Advertising Journal, we have collected few tips from SEO experts worldwide. All you need to do is just put into practice these 7 tips to climb the rankings of the search engines and surpass your competitors. What is Local SEO? First of all, perhaps you’re wondering “What is Local SEO?” The Local SEO stands for measures series of optimization activities carried out on the web in order to improve the visibility and the ranking of a website, and therefore it’s ranking…

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Local SEO

Local SEO: The guide for those who do business in the city

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What is Local SEO? The SEO Local or Local SEO is a very important visibility factor for companies and professionals that offer goods and services in a certain city or a certain range of action. In the design of a Local SEO plan, maximum customer cooperation is necessary in order to evaluate (precisely) what the target zone and the main service sought by the clients. Only 19% of companies, to date, has made the optimization of their websites while maintaining a local approach. Keep in mind that the benefits derived from this, are really very high. Generally, when we seek…

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