6 ideas for a truly local web marketing strategy
In the past I often saw local companies open Twitter channels for local web marketing, which may be operated in areas of the province. The reason? Because Twitter was considered the second Social Network after Facebook and therefore “we must be there”. The results were mostly poor: compared to budgets spent on articulated publishing plans, few followers were collected and even fewer visits. Twitter is just one example, but it helps me to redefine the strategies of local web marketing, i.e. those strategies that for objectives or needs must operate in narrow geographical areas (think of a local store: generally…