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Big Data

Big Data: How to find the ones useful for marketing?

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On any Sunday you find yourself walking in a shopping center: you buy something, using one of the many loyalty cards for the discount of the month, you connect to WiFi, or wander through various shops not having a clear idea of what that we would like to buy. Willy-nilly, only with our disinterested passage, we can generate a large amount of data that can be reworked and used in a variety of ways by that mall. This logic can be easily applied in companies that have the resources to analyze and interpret collected data, also called “Big Data”. What…

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Marketing A Small Business

Top 10 Tips For Marketing A Small Business

Local Marketing by

By definition, marketing is used to examine the availability of inquiries from existing and potential customers of the company, to inform them about the benefits of your offer and the linear promotion of the company’s products or services. Marketing a small business is an important part of both the strategic business plan of a start-up company and the strategic and tactical plan of action of an already operating company. In other words: Without marketing, there cannot be a successful business. Marketing a small business helps to understand and study the needs of existing and potential customers of the company and…

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