Press Advertising: All You Need To Know About Print Media
This article will provide a description of advertisement in the press, information about advertising in print media, their purpose, functions and features, as well as detailed descriptions and sample images. Press is the print media with high selectivity, effect on various types of mass audience. Originally meant for the press community periodicals intended for the general reader. With this understanding, due and origin of the term “press” from the name of the first mass of the newspaper “La Presse“, published in Paris in 1836 (the French word Presse means printing process , that is, ink transfer under pressure from the…