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Advetising Media Local Advertising

7 Tips For Your Print Advertising

When talking about graphic design applied to marketing and promotion strategies, it is important to remember that not all designers have the same skills, and in marketing matters, for any business, it is important to apply some rules or advice so that the design of all the marketing material has better possibilities of reaching its objective, which is to put in the minds of the people, and the print advertising that promotes and induce the public to purchase.

Also remember that when it comes to small businesses, there is a disadvantage against the large advertising companies that exist everywhere, however, these tips will help us to make printed material, ads, posters, postcards, cards of presentation, etc. They can compete with the greats and not get lost in the crowd.

1 – Avoid saturation

Too many elements in a small space can distract the eye of the viewer, the client or future client in this case, the use of too many graphic elements can make a card or advertising postcard very attractive, but as a marketing element, it can make it difficult for the recipient get the main message, that is why you have to always try to balance between space and image, so that the receiver’s eye can read the most important messages.

This is particularly important when space is limited, as in the case of business cards, flyers, advertising postcards, small brochures, etc.

Print Advertising

2 – The size strategy

Try to use large images, instead of very small elements that can be difficult to read, large images in a negative space, tend to draw more attention of the reader.

3 – An image says more than a thousand words

The visual aspects tend to call more attention than words, however, we must try to maintain a balance between the image and the text used, should try to use the image as a reinforcement of the message, and not around. If you are going to combine image with text, try to have at least 50% of the same space on the page, if you need or think it is convenient to use a large image.

4 – Easy reading

Always try that your brochure, flyer or print advertising form, has an accommodation that is easy to read, since what you want to achieve is to read the important information contained in the marketing piece that you are delivering, besides, it is very important that you a look at all the texts and that the message you want to send is disseminated among the spectators around the printed element.

Print Advertising

5 – Use of typography

We must take special care in the use of typographies, sizes and colors of the texts, use too many high letters (capital letters), it may seem like a good idea at times, and however, it is not, so we must try to keep the text in its proper proportion, between high and low letters.

You also have to limit the use of fonts, shapes and sizes, since this can give an impression of visual chaos, which would act to the detriment of your message in print advertising.

6 – The key is the consistency

Keeping the information where it is easiest to read and access for readers in any printed marketing element, is the key to such information being remembered and reaching the objective of the advertising material in question.

7 – Be consistent

Again this applies to the entire layout of any printed marketing element, be it advertising postcards, magazine ads, business cards, posters, etc. Maintaining consistency in the entire area of your brochure, card or ad, will make your advertising message be remembered, and above all be read.

The use and results of these print advertising tips will vary depending on the product and / or services that you want to promote.

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Advetising Media

Print Advertising: All You Need To Know About Print Advertising

This article will provide a description of the print advertising, information on advertising media, their purpose, functions and features, as well as detailed descriptions and sample images.

Print advertising, printing or advertising are a set of media made on specially prepared for advertising printed products, non-periodical publications. It refers to the form of advertising and is one of the most common in the advertising of goods and services.

Print advertising includes various advertising materials, placed on different types of print media advertising information. Number of print advertising formats and the corresponding types of print media is very large. The main types of printed products, which are currently, most widely as advertising media …

Print Advertising

Print Advertising – Advertising Directory

Whether or twisted multi-page print edition, which contains a systematic list of a large number of goods or services with pictures and detailed description, as well as other supporting information. It has a high-quality decoration and printing performance, designed for long-term use. Circulation usually a few thousand, sometimes – tens of thousands of copies.

Print Advertising

Print Advertising – Leaflet

Stitched multi-page print edition, which contains advertising information about the goods or services with pictures and detailed description. It could also be devoted to a group of similar goods or services. According to the embodiment resembles the directory, but less volume. It has a high-quality decoration and printing performance. The publication can wear pronounced prestigious character. Circulation usually a few thousand, sometimes tens of thousands of copies.

Print Advertising

Print Advertising – Advertising Booklet

In contrast to the catalog and prospectus are not stitched and folded several times (in other words, folded in an accordion) edition, which contains advertising information about the goods or services with pictures and detailed description. It could also be devoted to a group of similar goods or services. May have different dimensions, volume and folding embodiments, but in the unfolded state it cannot exceed the size of the standard typographic printing sheet. Is inexpensive and economical edition, to produce large print runs and are designed for short-term use and, in most cases, on a single reading.

Print Advertising

Print Advertising – Flyer

Pocketbook or single-fold the print edition, which contains one-sided or two-sided image of the advertised goods or services with a detailed description. Usually dedicated to one product, in rare cases, several similar goods. Designed for rapid distribution in conjunction with a wide coverage. More often than not, because of its efficiency, it is available in large quantities, so among the least expensive media print advertising. Circulation usually dozens, sometimes hundreds of thousands of copies.

Print Advertising

Print Advertising – Poster

Large format edition printed on one side designed to be placed inside the premises. Usually dedicated to one product, in rare cases, several similar goods. It contains advertising information provided in the form of eye-catching combination of one or more images and concise accompanying text, which in brief figurative form displays basic feature of the advertised goods or services. To improve the functionality of the poster is sometimes combined with the calendar grid. Circulation from a few thousand to hundreds of thousands of copies.

By the distribution of printed media, advertising information also includes products such as calendars, greeting cards, envelopes, coupons, stickers, various promotional print ads.

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Print Advertising: All You Need To Know About Print Advertising