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Local Advertising

How to identify the target audience of the site for advertising

The topic of the post is the definition of the target audience of the site, product and advertising on the Internet. In order to start an advertising campaign for a product or service, you need to take on the definition of the target audience, that is, the beginning of the demand itself.

It is demand that generates supply.

Therefore, you need to analyze who these people are, who are looking for our product or service. It is from this it is worth starting an advertising campaign. Now we will discuss where you can get the data.

Stand in the client’s place

target audience

You can stand in the client’s place and ask yourself the question: “I want to buy some goods (for example, TV). Who I am and why I need it.” Of course, TV is a fairly popular product, which contains very extensive types of target audience. CA for a product such as a TV will be very large.

Therefore, now the market has a huge number of models of TVs with different diagonals and functionality. It is such an extensive market that generates a large number of models, because manufacturers are trying to give each type of TV to each segment.

At the same time certain types of advertising campaigns are aimed at different segments of the target audience. That is, the first method is to become a customer and ask yourself simple questions. For example, here I wanted to buy some goods.

The first question that comes to my mind: “Why do I need this and why should I buy it?” Accordingly, we need to think about who those people are who want to buy this product and order such a service. Later we will analyze those questions that will help you make a portrait of the target audience.

Sales statistics for the target audience

target audience

The second way, which is aimed at determining the target audience, is sales statistics. When you create any advertising campaigns, the first thing you need to do is ask for sales statistics.

Even can be together with your advertiser you can do analytics (sales statistics, where information about those people who make purchases should be displayed). Based on this statistics, you can select several segments of the CA.

The statistics should be available information on the sales graph (where people buy). For example, they buy more from Moscow or from other regions.

There should also be statistics on sex and age. This statistic is also important. In fact, this includes geographical and sex-age statistics (sex and age).

This is very important in order to further develop segments of the target audience. That is, you take the sales statistics, see who made the most purchases and further downward.

As a result, we make segments of CA based on sales statistics. It is for these segments of the audience then it will be necessary to develop advertising campaigns.

Web Analytics Data

target audience

The third way that will help to describe the target audience is web analytics data. In web analytics systems (for example, in the Google Analytics) there is a special report “sex-age structure”. Here we do a few simple steps.

First, we need to install on our site web analytics counters. Secondly, you can simply set up goals on the site. For example, to purchase goods, subscribe, send an order form or feedback.

And thirdly, after some time of gathering information, you need to look at a special report called “sex-age structure”. I will tell you more about this method in another material.

In principle, we have analyzed three simple methods that will help you to determine the target audience for further successful advertising. Be sure to collect all the statistics for your CA so that you can then properly manage the advertising campaign.

You should always know your target audience and who is your client. I think in the future you will not have questions in how to determine the target audience.

Categories
Local Advertising

What is the target audience of advertising? How to define it?

In this article I will talk with you about the definition of target audience. Here you will learn what the target audience of advertising is and what its features are.

What is the target audience of advertising?

So, what is the target audience? Target audience – these are people who are interested in a particular product or service. For the most part, some products or services are designed based on the needs or problems that exist for some specific people or companies.

That is, the right service or product must have demand, since there is a specific problem and need.

Accordingly, a product or service must solve this problem and satisfy the needs of a person or company. It is this kind of product and service that will be successfully promoted in the market.

For each service there is a segmented target audience. This is a certain community of people who are interested in buying or ordering this product.

In principle, the concept of the target audience of advertising is quite simple. It is a community of people who are interested in our specific products or services.

Keep Reading: How To Promote Your Local Business

target audience of advertising

Features of the target audience of advertising

Now let’s examine the main features of the target audience. Please note that the target audience of advertising in its structure is not uniform. There are different categories of people in the CA. For maximum convenience, let’s divide it into three large classes:

  • Potential buyers – Those people who are looking for certain information. For example, a brand of Citroen car is interesting to curious people. They just look for some kind of information on some specific request.
  • Seekers – These are people who already have some information and currently choose a product or service. For example, if a person searches for Citroën C4 Review, he or she already selects a specific product. It is clear that here the user is interested in reviewing and describing some characteristics, reviews of the Citroën C4 car.
  • Buyers – These are people who have already chosen the right product and are only looking for a specific seller so that you can buy this product. Such a participant can be characterized, for example, by the request “Citroen S4 Ontario to buy.” There is a clear concept of what to buy. That is, the product has already been selected. There are already additional components of the query. This is a geographical (Ontario) and a transaction element (buy). A transaction is a user’s desire to do something. In our case, this is “buy”. But depending on the market, there may be words: order, dealer and others.

Keep Reading: How To Calculate The Effectiveness Of Advertising Online

target audience of advertising

Types of target audience of advertising

Let’s take a closer look at each type of target audience …

Potential buyers

As you can see, there are three different types of target audience. It is based on these types and you need to customize your advertising campaign. Three types of target audience are three large CAs, which consist of several segments.

Potential buyers are those people who could potentially buy our goods. That is, in our example they are looking for information about cars and most likely, this information is important to them and very interesting. Therefore, potentially these people could buy our goods.

Seekers

The second kind is those people who could buy our goods. That is, in our case, if a person is looking for information about Citroën C4, then it is quite possible to buy our goods. A visitor chooses a car, he needs it and he has a need for it.

Keep Reading: Contextual Advertising: The Way To Get To The First Page Of Search

Shoppers

And the last kind is the buyers. These are the people who are buying now. They specifically want to buy something and are looking for a specific seller of this product.

Look at the picture above, each of these species become less and less. A lot of potential buyers. Those people who could buy, they are already less. And those who want to buy at the moment, they are even smaller.

It’s still a kind of sales funnel. The funnel is to what extent users are interested in buying our products or in ordering services.

So, you already know what the target audience of advertising is, its basic concept and definition. Also, you know all of its types, characteristics and features for these species.