Categories
Local Marketing

Google My Business: Create a business website at no cost!

Google my business: The winning web marketing strategy for SMEs …

In less than 40% of small businesses have their own online space, investments to structure an effective website require considerable efforts: Google my business is the free tool that opens the doors of the online market to SMEs and businesses locals.

The data emerged from the research carried out by experts in Local Search Marketing, leave no room for doubt: due to the scarce resources and high costs, the number of commercial realities that invest their resources in the creating your own web page. Google therefore provides an innovative and totally free tool: Google My Business.

What is Google my business?

Google my business (GMB) is a tool made available by Google for business activities: thanks to this feature any type of physical business gets the chance to be present on the search engine and on Google Maps with its own detailed card.

Google my business requires the activities to share constantly updated information with the search engine regarding various topics of interest to users: images of the activity, geographical position, contacts and opening and closing times.

An analysis by Ipsos Study states that 41% of online searches aimed at physical companies involve, when possible, a user’s on-site visit: a company that wishes to promote itself locally and intrigue new potential customers cannot ignore the potential of ‘innovative Google tool as it provides fundamental tools to assert its identity on the web.

My business, however, is not aimed solely at the local market: the latest innovation introduced by GMB to lead small businesses in the online world is, in fact, the possibility of creating their own website at no cost. The potential web page has a customized domain, is optimized for mobile devices, has no menus and reports information retrieved directly from the my business card.

Google My Business: Features

What can you do with Google my business?

1) Insert and modify personal and multimedia contents related to the company from a single page: all the information entered in the descriptions of GMB are updated in real time on the search engine;

2) Know the users’ comments about the activity, respond in real time to consumer questions and monitor reviews and feedback;

3) Through the use of personalized statistics and interaction with AdWords Express, it is possible to identify the communication channels through which users come into contact with the activity;

4) View in real time the number of clicks on the web page, on the multimedia contents and on the contacts;

5) Manage all information and updates using a single specific application available for any iOS or Android operating system.

Google My Business: Create a free website

To develop a website with GMB you must be registered on the Google my business page. Using the Google tool is very simple: just go to the specific my business page, enter the personal information of the activity and add multimedia content to improve the company’s web reputation.

After registering on GMB you can design your own website at no cost, let’s see how …

1) The first activity to be carried out to activate the Google my business web site is to access your GMB panel, click on “Manage site” and then on the “Website”, in this way Google can automatically generate the company site;

2) After accessing the website it is possible to start the customization activity. The first element to change is the cover: it is necessary to choose a cover image that coherently represents one’s own activity. The selected photo should be uniform and free of text as it is not only the cover on the page, but also the background for presenting some company information;

3) Google my business provides the user with ten different themes: it is essential to identify a template with characters and colors that well represent the company;

4) The choice of the theme enables the possibility of modifying the cover title: the title must be short, intuitive, and consistent with the activity. The my business website is automatically generated by the search engine based on the information found in the information sheets: the present title should therefore already be optimized with the keywords previously selected;

5) Another essential element for a performing website is the description: GMB provides users with a description of about 140 characters in which to describe their services and enter the reference keywords;

6) Google my business provides a further possibility of customizing the template by inserting a summary title, in other words a short text of about 40 characters with the aim of communicating a feature that distinguishes its business thus diversifying it from potential competitors;

7) A further indispensable feature for an efficient website is the description of the activity: in this section GMB does not insert character limits and allows the company not only to specify information of an informative and commercial nature, but also to insert links and keywords aimed to a good positioning of the page on the search engines;

8) After having taken care of the informative aspect of the website modifying the textual contents, it is necessary to take care of the multimedia functions by inserting images and photos depicting the activity and its services. All the photographs included in the web page are automatically transferred to the my business tab;

9) The last activity to be carried out to reach significant online goals is related to the website settings: in this phase it is possible to define the URL of the online page. Google my business autonomously generates domains ending with “.business.site”, the modifiable part is therefore the one before the point in which it is recommended to enter the name of the activity and the relative reference keywords.

Google My Business: What are the advantages?

Google my business optimizes various specific activities aimed at acquiring new potential customers, see which ones …

1) Improve the online visualization of the company

GMB allows users to easily trace a local business: through the information shared on my business information sheets, in fact, companies can become visible on search engines and on Google Maps;

2) Affects the positioning SEO

My business allows companies to positively position themselves in the Google ranking: a company with a business profile can easily be traced thanks to a local SEO automatically created by Google;

3) Optimize the corporate web reputation

Creating a GMB card allows users to leave feedback about the company activity: reviews are fundamental for the company as they optimize its web reputation and online image;

4) Increase interactions with users

Feedback and reviews are an important tool for identifying points of contact with their customers: a company that is present and attentive to customer care has greater chances of success online;

5) Monitor the performance of the business

Google my business provides the company with accurate statistics on user behavior: every type of interaction between customer and activity is recorded by GMB, thus allowing the optimization of business communication strategies;

6) Use a responsive template

My business card is “mobile friendly”: all information is displayed in an optimized way, even on a smartphone or tablet, giving an image of the company that is always positive;

7) It offers the possibility of creating a constantly updated website and with a personalized domain

Google my business allows the commercial reality to create a website at no cost, with a personalized domain and continuously updated in real time based on the information contained in the GMB sheets.

Do you want to grow your business and improve your business results?

Categories
Web Design

What is a website and how to differentiate it from a web page?

You spend the day surfing the internet. With the arrival of mobile technology and the constant growth of new smart devices, it is rare that someone does not connect in 24 hours to the network.

We go from one place to another, moving in a hierarchical way. This is not always the case, because we can really navigate in the way that is most attractive to us. The road may be marked, but you will be the one to decide if you are going by one detour or another.

Here we come to talk about an error that we all make when we try to talk about our web space. You have to differentiate between the terms website and web page. They may seem synonymous. To be clear that they are not.

Normally when we enter the internet, we usually say: “enter my web page” or “browse this web page”. The correct way would be to say website, but very few people use that word when they talk about the network.

In addition, in this article I will use cyonwo.com for as example to take you out of doubt, after reading the article. Of course, later you will have to be the one to correct the form or context in which you use these terms.

What is website?

A website or web site is one in which we find a collection of web pages related to and common to an internet domain. Each time we use a specific World Wide Web or ‘www’ as www.cyonwo.com, we will be entering a web space.

Within the website, a lot of information will appear. Everything will be hierarchized with a concrete structure. At present, that order can change according to the design of each site.

Usually, you will find a home. From there, you will navigate through the different URLs, to move from one page to another. All those linked web pages make up the place.

The websites are written in HTML code and accessed through a browser. Nowadays, from any intelligent device, you can enter a website. In addition, you should know that all web spaces must be hosted on a server.

Types of websites

We can find many different classifications while surfing the Internet. We may not name everyone, but these are some of the most prominent types of websites …

  • Institutional or corporate: They are made by a company or entity in order to know you through the network. In the case of companies, it serves to promote your business. Examples: The previously mentioned Cyonwo could serve. Also the websites of the different City Councils, Provincial Councils …
  • E-commerce: These are virtual places that have been created to buy and sell online. Currently, Amazon is one of the best known.
  • Blogs: Spaces where content is offered and readings are recorded. A user can write interesting posts to share with the rest. They can include forums, for the exchange of opinions.
  • Directories: Information is entered and structured by categories or subcategories. We can find company directories, blogs, types of websites …
  • Virtual communities: These are places where people with the same concerns and interests can get in touch through chats or forums. For example, social networks.
  • Informational and educational: They seek to give information or help in the education of people, as their own name indicates. It is not done looking for an economic purpose. Most media offer their news on the Internet without the need to be registered and pay for them. That could be one of the examples of informative site.

In addition to …

  • Downloads: To upload and download from the internet: music, videos, movies, images, programs …. For example, Softonic.
  • Game site: Virtual places where you can play different entertainment games.
  • Auctions: Bid and auction items online. The clearest example is Ebay.
  • Web 1.0: A static place where you can only go through the pages, without interacting with them.
  • Web 2.0: An interactive site where the visitor can do more than go through the page. Contribute content, extract information, etc.
  • Web 3.0: It’s about smart web spaces. It recognizes the user and shows a dynamic according to their tastes, preferences, mood … Their development is still being perfected.
  • Collaborative or Wiki: Users are responsible for keeping the site alive. Wikipedia serves as an example.

What is web page?

For its part, define web page as an electronic document that is capable of containing: text, images, sound, video, links, programs … Each of the URLs that we find on a website, are Internet pages.

When we visit cyonwo.com, we arrive at the home of the website. From there, we get to know in depth the startup of development of apps and webs to measure. We will follow a navigation route through the different pages that it offers us.

You can see their success stories. You will have the option to request a budget to publish your future project. In case of being a developer, it will give you the option of certifying it and choosing to carry out work that may arise. You can even visit the blog to read the post with which are updating. All those pages, form Cyonwo and therefore, are integrated into web space.

Types of web page

According to its construction …

  • Static: These are pages that mainly show you a permanent information. They are created through the HTML language and through it, the images, videos, texts and all the contents of the page itself are shown. The files that make up the page are contained in a hosting and are usually not updated continuously.
  • Dynamics: In these pages, unlike static ones, the content tends to vary continuously. They are created in an interpreted language, the clearest example is PHP. CMS as WordPress are the clearest example of interpreted language. Allows the creation of applications within the web itself. Its creation is more complex, so its cost will be higher.

According to your technology …

  • In HTML: Static pages are built in the HTML language. It is easy to learn to build them using software and even in a simple text editor. But they are somewhat poor, and for example they are not recommended for sales or marketing.
  • In Flash: Pages built using Adobe software called Flash. It allows to realize animations. They are pages loaded with effects, movements, sounds, and in general very showy. For viewing, you have to have the necessary plug-ins. They are heavy websites, so the download time could be high.
  • In the language of the server: They are the dynamic pages. They are created in PHP and other languages such as ASP or Ruby. They use a database to store the contents of the page. You must have professional knowledge to be able to develop these types of language. In addition, these pages are ideal for when you interact with other users or customers. Even so that your business is better known through marketing.

From now on, you have to be clear that it is not the same to talk about websites or web page. The mistakes we made before reading the post can be avoided. The difference is simple and just by changing the chip, we will communicate properly.