Did you know that the first organic search results on Google receive about a third of the total clicks generated by users? This means that an optimization of the site is practically obligatory to scale the positions on search engines. The suitable figure to carry out a similar task is the SEO consultant, now indispensable for anyone who wants to succeed with his own online activity, even at the local level.

We imagine a company that operates purely in the territory and therefore needs to involve potential customers. The main work is done online, especially at the level of local research and therefore the work of a qualified professional is fundamental: an SEO consultant from any city must know the local reality as well as obviously know how to move on a global scale. Is this enough to guarantee me a good ranking? If the work is done professionally and you have time to wait for the results, yes. There are 5 advantages to hiring an SEO consultant.

1. Keyword research and planning

The search for keywords can also be carried out independently, but self-learners can do well to keep the site afloat on search engines; if you want to emerge the work of the SEO consultant is fundamental because it is based on a competence deriving from study and updates and on the use of professional tools.

2. Continuous control over the content

In addition to analyzing the research trends and the trend of the keywords, an SEO continuously monitors the performance of the contents to understand which strategies to adopt to keep it optimized. To give a practical example at a local level, suppose you are live in Sydney, therefore you should hire professional of LD SEO Sydney will evaluate the effectiveness of a content based also on the reality of the territory, considering all the variables that could lead to improving the palatability of the business. If the activity to be promoted is in the field of fashion, as we know, is the most trending, the potential clients will be very demanding on the subject, therefore the contents will have to be detailed and constantly updated.

3. Constant monitoring and analysis of research trends

Unfortunately it is not enough to add some keywords to the content to increase the ranking of a site; an SEO consultant analyzes research trends and keyword performance consistently, thereby tuning strategies to maximize traffic to the site.

4. Creating internal and external links

In order for a content, although excellent, to be considered credible by Google it is necessary that it has inbound and outbound links to and from authoritative resources. For the first case, it is sufficient to link to reliable and official sources, while for the second case, it is necessary to carry out a correct link building activity, or generate links from authoritative sources towards your site. This latter task falls within the competence of an SEO consultant.

5. Technical advice for site development

The intervention of the SEO consultant is not limited only to the content but also invades the technical field, especially with regard to the formatting of the site text, the organization of the pages and the correct use of meta tags.