The success of Instagram Stories in 2018 has gone well beyond the most optimistic expectations, as demonstrated by the 400 million and pass of daily active users. For this reason, the fact that more and more companies have started to publish advertisements within them is not a little astonished. It’s known as Instagram Stories Ads, and these advertisements are an excellent tool for online communication for companies, as they guarantee the achievement of new audiences to display the brand, products, promotions and the core business, involving at the same time the audience that already has interest in its activity.
The data published by Instagram leaves no doubt: the Stories have rates of involvement far above the average. Over 30% of the most viewed stories on this social network have direct, renowned corporate brands as protagonists. But that is not all. Those who view the Instagram Stories in more than 20% of cases issue a message to the person who posted it. This means that the interaction rate is very high.
Instagram Stories Ads: Definition
What are the Instagram Stories Ads?
Advertisements that have the aforementioned characteristics …
- Maximum movie length of 15 seconds
- Video formats .MOV and .MP4
- Ideal resolution: 1080 X 1920, minimum 600 X 1067
- Maximum file size: 4 GB
- Screen proportion: 9:16.
These in essence the specifics to follow to achieve Instagram ads with a sure success.
If the primary intent is focused on making major improvements to the announcements in the Stories on Instagram, it is appropriate to take these aspects into account and use videos and images that occupy the entire screen.
The numbers are very clear: a research conducted by Mobile Marketer highlights how to create a full-screen advertising campaign can be synonymous with success with a conversion rate up to 5 times more than the classic banner.
In fact, the viewer does not get distracted, as is the case for almost 47% of the cases related to more or less involuntary clicks on advertising banners.
Here is a list of interesting tips for posting successful Instagram ads …
#1. Choice of the right audience
The ads contained in the Instagram Stories are distinguished by a different positioning than the classic ads of Instagram. The same applies to the function.
Not surprisingly, the reasons that determine the spread of ads in Instagram Stories are many …
- Reaching as many users as possible
- Increase of visitors on the website
- Increase the views of a movie
- Generation of conversions, sales and acquisitions of leads in primes
- Invitation to users to download a mobile app or software
Taking into account the short duration of the Instagram Stories, equal to 45 seconds and 4 content, to really earn with Instagram, it is advisable to be aware that those who see the advertising insertion already know in depth or briefly the distinctive value of the brand.
Only in case of favorable situation, in fact, the various call to action will be clicked. Specifically, the use of audiences who have already had the opportunity to interact with certain contents can be even better. Finally, on the same lines of what happens with Facebook ads, even with those Instagram you can refine the search, selecting the public of interest by affinity in common, geographical area, gender and age.
From the point of view of the company, the experimentation of multiple targets, with reference to different audiences, turns out to be the right move. The reason? Companies, in fact, have the awareness of being aware of the best solution, with high results and low costs.
#2. Where to place the text?
In a strategic position. Clear, right? Do you want to capture the attention of your audience? Positioning the text in a central position is a valid choice, as the main message allows you to arouse the interest of those who watch the contents, even before their attention is actually directed to the tag sponsored.
#3. Synthesis is everything: Messages must be short and high impact
When the Instagram Stories sponsor an ad, you must consider that you will see the <> label at the top left. What does it mean? Simply that the ad has nothing to do with the stories published by the profiles that you follow with greater diligence.
If catching the attention of those on the other side of the screen is the number one goal of Instagram Stories, it is all about the writing of texts of immediate comprehension, characterized by the most complete synthesis.
#4. Clarity is an unavoidable requirement for a self-respecting call to action
The call to action (CTA) must be clear in the ad on Instagram Stories. Only in this way, encouraging the public to take action will be an achievable goal. Do you want to be more incisive? The insertion of elements in graphic format or vocal comments is the classic example with which viewers are exhorted to the completion of an action.
#5. The brand logo must never be missing
As the increase in brand awareness is one of the primary objectives of any campaign, inserting the brand is useful for approaching new types of public. To see the stories on Instagram there will be yes followers, but also users who do not have such in-depth knowledge of your brand.
As you have clearly guessed, the Instagram Stories are a decidedly new tool for companies that, in any case, find immense potential in the field of online communication to reach new audiences.
Making an Instagram listing as captivating as possible, on the basis of the advice just indicated, will allow your company to interact with new customers, transmitting the values of your corporate image to them. Seeing is believing.