A QR code is a two-dimensional barcode that can be scanned with a free QR reader app to get more information. Unlike traditional one dimensional barcodes, the QR code contains much more information in the small space of a 2D barcode than could ever be put on a label or sticker.

Businesses use this technology to connect with customers by printing a digital menu qr on promotional offers and handing them out. When customers scan the QR code, they are directed to a mobile website, coupon for special offers, or other information relevant to the business.

How to create a QR code for business?

Step 1: Get a QR Code Reader app from the app store for your device. The most widely used apps are “QR code reader” and “Scan”. Both of these are free. Also, you can use the free qr code generator.

Step 2: Open the app on your phone. It will beep, click the button to take a picture of the QR code.

Step 3: Scan and wait for your content to pop up on the screen.

Step 4: Tap “view URL” or “open app.” If you have an Android phone, your mobile browser will launch with the web page associated with that QR code. If you have an iPhone, you will be prompted to download the app that is associated with that QR code.

Step 5: Browse and enjoy!

How can your business benefit from creating a QR Code?

Create Brand Awareness.  When printed as part of a handout at an event, conference or trade show, a QR code can serve as a simple way to direct customers to your website and increase brand awareness.

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Direct Customers to Your Online Presence.  A QR code can help drive traffic to both your social media networks (e.g., Facebook, Twitter) and your online presence (e.g., website/blog), which can help drive additional customers to your site.

Increase Conversion Rates on Social Media.  QR codes are most effective when used as a gateway to other social media networks, such as Twitter or Facebook. While these sites do not require registration, adding a QR code can increase conversion rates by driving more traffic to the site. This can increase your brand’s exposure and provide access to a wider audience of consumers by drawing them from a variety of mobile devices with QR readers, such as newer smartphones and tablet computers.

Increase Brand Engagement on Social Media.  According to recent research, marketers are now spending more money on social media initiatives than traditional marketing efforts, like television advertising. QR codes can play a key role in increasing engagement with your brand page on these social networks by making the registration process faster and easier, helping you build your fan base more effectively.

Connect People to Your Mobile Apps.  In addition to linking people from physical promotional materials to your website or social media pages, QR codes can also be used to direct people to mobile apps. More and more businesses are creating mobile-specific websites (m.websitename.com) or an app for the purpose of engaging their customers on the go, and a QR code is a simple way to get users there.

Increase Your Local Visibility.  Adding a QR code to your business cards can help increase your brand’s exposure in that area. It’s a free, simple way to get potential customers from their smartphones down to city level, where they’re more likely to interact with local businesses.

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Give Customers More Information About Your Products and Services.  As mentioned above, QR codes are a great way to link people with information about your brand in a simple, easy-to-use format across devices. Whether it’s linking them to an app or a larger website where they can find out more about your business, providing this type of access is great for consumers.

A QR code is a smart and fast way to enhance your business promotion efforts. It’s quick, easy and affordable. What are you waiting for? Get out there and start creating your own QR codes today!

By Chowdhury Shahid-uz-zaman

The author is an expert on occupational training and a prolific writer who writes extensively on Business, technology, and education. He can be contacted for professional advice in matters related with occupation and training on his blog Communal Business and Your Business Magazine.

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