The purpose of a charity event is to raise money for a worthy cause. Your event is likely to be more successful the more people you can persuade to participate, and that means advertising and promotion. These days, many private companies and nonprofits alike concentrate a lot of their efforts on digital marketing and online advertising. However, you shouldn’t underestimate the power of offline promotion. Here are some traditional ways of promoting your event proven to be effective.
1. Volunteer Street Team
A volunteer street team is a group of people who go out into the community to advocate for your event in person. So that the group feels cohesive and is easily recognizable, you can have special T-shirts made up with silkscreen printing Dunkirk MD. The T-shirts themselves can announce your event and provide information about it. Your team can also talk to people directly and put up flyers.
2. Press Releases
If you can prepare an official press release about your event, you can submit it to the local newspaper, and the editorial staff may print it at little or no cost to you. If it is a particularly unique event, the local news station may even want to do a story about it.
3. Radio Spot
Many people listen to the radio at work or while driving. A brief radio spot can net you a lot of exposure. Talk to the radio station manager to find out if this is a possibility.
If you are hosting an event to raise money for a worthy cause, chances are good that you don’t have a very big budget. You may be able to defray some of the costs involved in promoting your charity event if you can convince a newspaper to sponsor your event or persuade a radio station manager to donate air time.