Small businesses looking to grow their revenue through advertising need to be sure to choose types of advertising that fit their budget and make sense for their business model.
In this article from new USA online casino, we will be listing out some of the popular types of advertising for small businesses to promote products, services or content.
Social Media Advertising
Social media advertising is a popular choice for small businesses because the cost is relatively affordable and you can be highly selective with the audience you target. For example, if you own a retail store, you can use ad targeting options to narrow the audience so that only people of a certain demographic living within a certain mile radius of your store are served your social ads. There are a few different social media platforms you can select from for social advertising, including Instagram, Facebook, Twitter, LinkedIn and more, but not online pokies Australia for real money.
Mobile advertising is a type of digital advertising in which ads are served only on mobile devices, including smartphones and tablets. Mobile advertising can include mobile display ads, mobile search ads, mobile videos, mobile app ads, and social media ads (mobile devices only).
Having a mobile advertising strategy can pay off for your small business. Eighty-four per cent of adult customers under the age of 30 are most likely to shop online using a mobile device.
Print advertising used to be the primary advertising method for small businesses before the advent of digital advertising. Now, print ad revenues are shrinking and as a small business owner, you may find the cost is much higher than the cost of digital and social advertising. It’s also more difficult to measure the success of your print advertising campaigns since it’s almost impossible to prove how many people who saw your ads in print went on to make a purchase at your store or become a client of your business. But, for some local businesses or businesses that target older, less digitally engaged audiences, print advertising can still be a good choice for your ad spend. Print advertising includes newspaper ads, magazine ads and ads in brochures and flyers.
Broadcast advertising includes mass-market media like TV and radio. While broadcast advertising, especially TV ads, can be cost-prohibitive for small businesses, if you have local TV and radio stations near you, the cost might be more affordable and the audience could be highly relevant to your local business. The cost of broadcast ads depends on a number of factors, including the length of the ads (longer TV and radio ads will cost more to air), the frequency they play and the time of day they’re aired. You’ll also need to factor in the cost of producing the ads since professional TV ads can be quite expensive to produce.
Out-of-home or outdoor advertising refers to any advertising that reaches people when they’re outside of their homes. This includes billboard ads, digital signage, transit ads (i.e. bus shelters, train ads, subway stop ads, etc.), street furniture ads and ads in sports venues. Out-of-home advertising can be quite expensive, so be sure it fits with your advertising budget.