Spotify is a streaming music service and one of the most popular apps in its category. It has a massive number of ads on its platform – which is a good thing because Spotify needs to make money somehow. Do you know How to advertise on Spotify?
More than 20 million paying users matched with more than 70 million monthly active listeners creates a very substantial cash flow for the streaming music firm. In order to satisfy all of its users, Spotify offers both free and paid subscriptions – the latter allows to listen to tracks without any audio ads.
But it may become annoying if you want just to enjoy your favorite music in peace when every song comes with a 15-second advertisement right in the middle. I bet that everyone would appreciate the possibility of listening to his favorite songs uninterrupted for a while. Read now: How to analyze an advertisement?
How to advertise on spotify?
You can start by visiting Spotify’s website and creating an account if you don’t have one already. You can then start looking into their list of available ad products – each of them is being described in detail, so that makes your work easier.
All of the services offered on Spotify are similar to Facebook advertising or other social media ads – they allow you to choose a target audience and spread your ad all over the world. By doing that, you will be able to promote your playlist in a specific country or in front of people who fit certain criteria.
For example, if you are trying to reach an audience between 18 and 34 years old with high musical interests – Spotify makes it easy for you by allowing you to choose these options from a list of available brands and labels.
You may also choose a specific region and distribute your ad there – this is actually pretty important because it allows reaching the audience in that area only. If you have no idea about where to start, Spotify provides some data on the most popular artists in every country worldwide – so you can base your decision on that.
Additionally, you can also choose how long your ad spot is going to be available for – just keep in mind that the longer it will be, the more expensive it will get. Finally, go ahead and select any additional features you think might fit your campaign – all of these are pretty self-explanatory and easy to set up.
Keep in mind that you can also combine multiple ad services and create highly targeted ads for yourself. For example, if you want to target people who are willing to like your page on Facebook – you can run a campaign on Spotify while promoting it on Facebook at the same time. This will cause all of the interested users to see both of your ads – so that makes your work much easier.
How much does it cost to advertise on spotify?
The rates vary depending on the target audience and the time your ad spot is going to be available. Spotify prices in ads start at $1 per 1,000 impressions – which makes about 150 views of your playlist or single-track ad.
It’s worth noting that each country has different advertising rates for Spotify ads, so it may be slightly different for you depending on where exactly you live.
As a result, the average rate ends up being around $2 per 1,000 ad views – that’s pretty affordable compared to Facebook ads or television commercials.
You should also keep in mind that Spotify doesn’t offer all of its advertising options to everyone – it requires approval from the company before you can start using their service. This is usually a very simple process, so you don’t have to worry about that too much.
The exact length of your ad spot may also vary – this depends on the type of campaign and budget you choose for your advertisement.
Advertise locally on Spotify
One of the most popular ways to advertise your music is by running a local campaign. This allows you to promote all of your tracks or playlist in front of people from a specific area – which makes it much easier for them to find it and listen.
That’s why Spotify allows you to choose a region where you want your ad to be targeted at. What you have to do is simply select the area on a map and your ad will be spread there – pretty simple, right? Additionally, you may also check out how many people are already listening to music on Spotify in that particular area – just browse through the available data and get all of the information you need.
As mentioned earlier, Spotify prices in ads start at $1 per 1,000 impressions – which makes about 150 views of your playlist or single track ad.
It’s worth noting that each country has different advertising rates for Spotify ads, so it may be slightly different for you depending on where exactly you live.
As a user, you may receive commercials both during listening and when using Spotify Radio – the same goes for watching music videos on your computer or mobile. Ads are typically placed between songs and at the end of playlists or albums – just keep in mind that this is not always going to happen, because it depends on many different factors as well.