The music industry has changed significantly over the past decade, with streaming becoming the primary way in which people listen to and buy music. This shift has created new challenges for artists and labels, but also opened up new opportunities to market your work. You can use playlists and social media to get your music heard by new audiences, or you could team up with a bigger band to gain exposure. It’s important that you experiment with different strategies so that you’re ready when an opportunity arises—and there will be many of them!
Make your music available for streaming
Streaming is the most common way to listen to music. It’s how you listen on your computer, phone, or tablet. So if you’re a musician and want to reach new audiences, this is the best way to do it.
Streaming services are free for musicians and artists—and they’re easy too! You don’t have to spend years on a tour before gaining an audience (unless that’s what you want). You can use streaming services like Spotify or Apple Music straight away!
Use playlists to get your music heard
Playlists are a great way to get your music heard. They’re curated by people who have a following and can help you get more plays, which can result in more fans. The biggest platforms for playlists are YouTube and Spotify, but there are plenty of others as well.
The best way to use playlists is to do what we call “vertical integration,” which means that you’ll make sure your music shows up on playlists that fit with the theme of your songs or albums. For example, if you’re releasing an album about having fun at parties (like us!), then we’d recommend creating a playlist called “Party Jams” where all the tracks from your album show up along with other popular party-themed songs from artists like Diplo and DJ Snake.
Diversify your marketing strategy
While some approaches might work for one artist, they may not be the best choice for your business. Instead of picking one marketing strategy and sticking with it, you need to find the right balance between different marketing strategies that fit your brand and the needs of your customers.
- Social media: Using social networks like Facebook, Twitter and Instagram can be a great way to build up a following. Use hashtags in social media posts to get more people interested in what you’re doing by bringing attention back to what they’re posting about on their own feeds or profiles.
- Advertising: Ads are another good way for artists to gain exposure among potential fans who don’t necessarily know about them yet—but there’s a catch! Ads cost money…and lots of it if done correctly (like any other form of advertising). So before jumping into an advertising campaign, make sure there’s enough budget left over for this type of promotion after all other areas have been covered first!
Develop a relationship with your fans through email marketing
Email marketing is an essential part of any musician’s promotional strategy. If you want to attract new fans, you need to be able to reach out and connect with them—and that means building a relationship through consistent and thoughtful communication.
You might be thinking, “Email lists? That sounds complicated.” It doesn’t have to be! With the right software, setting up an email campaign can be as easy as writing your first message or sending it on autopilot. You can even use automation tools that automatically follow up with your subscribers based on what they’ve done in their past interactions with your brand (for example: someone who purchased one of your products may get sent a discount code for another product).
Setting up an email campaign isn’t hard if you do it right from the start. Here are some tips for getting started:
Utilize the power of social media
Social media is a powerful tool in your marketing arsenal. It allows you to connect with fans and other musicians, while also getting the word out about your music.
There are many different social media platforms out there but it’s important that you pick the ones that are best suited for your target audience. There are also many benefits to using social media such as:
- Reach out to new people and grow your fan base
- Stay in touch with existing fans by providing them with updates on tour dates or new releases
- Promote new songs or albums
Get creative with content marketing
Content marketing is a great way to reach your audience. It’s a long-term strategy, but one that will really pay off in the end. You need to create meaningful, useful and interesting content that people want to share with their friends and family. This can be in the form of photos, videos or blog posts about your music or brand.
Content marketing can also help promote upcoming shows by creating an event page on Facebook where people can RSVP for tickets and get more details about the performance date/time etc…
Team up with a bigger band to gain exposure
- You can team up with a bigger band to gain exposure. If you have a sound that is similar to that of a well-known band, consider playing shows together or collaborating on a song. This will help you gain exposure by associating yourself with their fan base and potentially get featured on their social media channels.
Set up a YouTube channel
You probably already know that YouTube is a great platform for marketing your music. But, did you know it’s also the second largest search engine in the world? It’s true! And it’s also the second largest social media platform in the world. Plus, it’s the second most used mobile app by users worldwide.
So if you’re looking for more exposure and engagement from your fans and followers, then this next tip will be helpful: create a channel on YouTube! For example, if your band is called “Wedding Band,” then your channel name should reflect that so people can easily find and recognize who they are by name when they look through Google or other search engines (which I’ll talk about later).
Give fans unique experiences they’ll never forget
An incredible experience is something that customers will remember, share, and look forward to. It can be an event or a product that you give to your fans. It’s something they’ll tell their friends about.
Give your fans a memorable experience that they can talk about and share with others. Give them something special so they will want to come back for more of what you have to offer—and when they do, let them know all the new opportunities available for them as loyal customers!
There are many ways to market
There are many ways to market yourself and your music in the modern age. It is important to be creative, but also proceed with caution when it comes to budgeting for promotion. The more you promote yourself, the more people will be interested. There are many platforms that exist for artists today that allow them to build a following and create their own brand from which they can then sell their products or services. You can use social media sites such as Facebook and Twitter in order to get your music heard by millions of people around the world.
Conclusion
Hopefully you now have a better idea of how to market yourself and your music. There are many different ways to go about this, but it’s important not to get overwhelmed by all the options out there. Remember that marketing is a process, so don’t expect overnight success just because you started following these tips today! Keep working hard at your craft and doing what feels right for you—and soon enough people will start taking notice of what makes your music special.