A website is an important tool for any modern business, but in order for you to get the benefits from it, you need to make sure that it is a good one. But what is it that makes a website good? Going to a professional like this web design Gloucester based company https://www.absolutecreativemarketing.co.uk/ will help of course, but what features of a website make it stand out from the crowd and ensure that it is worth the time and money invested into it?
Firstly, your website needs to be clear from the start. The messaging needs to be direct, and the site needs to be understandable. For example, if you have a website that has too much going on as soon as someone clicks on it, it is going to be confusing and it is likely to put a lot of people off. So, the first thing that you need to think about for the homepage is what is your message?
Each page needs to have a clear message and purpose. Having pages that are dedicated to a certain thing is the best thing to do, as that way you can be clear about the purpose of each page, people can find what they are looking for easily, and you are not going to end up having to cram a lot of information onto one page.
Examples of different pages include the home page of course, which will give an overview, a menu to be able to navigate and images as well as strong branding. The home page is your shop front, so you need to entice people in.
You can also have product pages – these can then include the description and details of each product, as well as a call to action. If you provide a service, these pages can detail each service that you offer.
An FAQ page is also helpful, as this will enable people to find out something that they may have wanted to know about your business. For example, this could include postage prices and information, and a returns policy. It helps to give people peace of mind when they are buying.
The site also needs to be easy to navigate around. It needs to make life easier, not harder after all, so if people cannot find what they are looking for, this could mean that they will look elsewhere.