Why does reputation matter so much?

When it comes to the business world, the old adage ‘it matters not what other people think about you, but what you think about yourself’ is simply not true. Crafting a good reputation is different to just leaving it to be forged by the opinions of others. Although you cannot control the personal bias of an individual, you can take action to nudge opinions in a more positive or negative direction.

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Everyone has a reputation, good or bad, and now this perception happens both in real life and online. Contrary to what people often say, it does matter what other people think, because businesses do not survive without public opinion. We are a social species and thus, programmed to really care about what other people think. Get help with your marketing with a Brand Strategy Agency at a site like https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency/

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The fastest way to get a positive reputation, be it a personal or business one, is to behave in a way that provides benefits people closest to you. In your business, you must display qualities such as honesty, reliability and integrity. These qualities are highly valuable for business in particular – it boils down to basic psychology. The threat of being cast out from social acceptance is enough to stop us from doing the wrong thing, even when it would be easier to do the wrong thing. Throughout human evolution, acting against socially accepted behaviours could mean ending up on your own, leading to the potential for suffering. It is this that explains why humans are conditioned to protect our reputation by doing the right thing.

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