A well-designed banner ad will create click-throughs, whilst a great one will drive sales and support your entire branding strategy. But poor design can lead to banner advertising that misses on every count. We take a look at some of the worst and most common design errors.
No consistent branding
Any good marketer already knows that consistency is key to branding. If the viewer can’t associate the ad with your brand, then it’s really just a waste of time.
Lack of consistency can also be confusing and won’t do your credibility any good. Banner ads are about more than just click-throughs – they are also the perfect way to build your brand presence across online platforms.
Using low-quality images
Images should be sharp and have a high enough resolution that they do not appear blurry or pixelated when they’re seen on a bigger screen. But they also need to look good in other ways too. Things like composition, lighting, and foregrounding are all basic principles of high-quality images.
Making it text heavy
Web users do not look at banner ads for long, so making them text heavy is a waste of time. You need to convey your message quickly. Keep it simple, keep it concise and make use of colours and imagery to tell your story.
If you really want to make sure that you avoid these mistakes, and others, it might be worth seeking out the help of professional banner makers, such as The Bannermen, who specialises in making HTML 5 ads that work.
These are just a few of the biggest design mistakes that companies make when they are trying to put together their banner ads. Avoiding these is key to creating ads that work.