- 1 What is SEO / Search Engine Optimization?
- 1.1 1. Know when to hire an “SEO person”
- 1.2 2. Understanding the relationship between SEO and Social Media
- 1.3 3. Get used to hearing the word influencer more often
- 1.4 4. Yes, the content is very important
- 1.5 5. Good research is important, especially when dealing with keywords
- 1.6 6. Look to the future from now
- 1.7 7. Finally, don’t forget the basics
Grammarly is a multi-million dollar company (without external funds) that has a fantastic history, which has become the main online tool for automated grammar checking and proofreading.
The most interesting thing that has happened to Grammarly lately is its transition from application to a browser plugin, usable wherever you are writing, as long as you are online.
The grammatical correctness is very important in these days for the brand of your startup, as well as for the Google ranking of the SEO.
One thing that Grammarly does in the right way is the SEO: Below you will find the best tips for startups, dictated by Nikolas Baron, head of Grammarly for SEO.
What is SEO / Search Engine Optimization?
Google processes 3.5 billion searches a day, so, to put it simply, SEO is the action of creating, optimizing and promoting web pages to maximize traffic from those searches.
Basically, SEO can help you reach a potential audience that expresses interest in your offer at a higher ROI than other channels.
1. Know when to hire an “SEO person”
The correct answer will vary greatly depending on the situation before you.
Hiring, in fact, a consultant or an agency is a great way to get started quickly and be optimistic about the potential ROI by hiring someone to manage full-time SEO.
2. Understanding the relationship between SEO and Social Media
Many social media platforms, including Facebook, do not allow search engines to pass on their content.
In addition, Google has publicly stated that it does not use social media indexes for ranking.
“It is not the real social activity that matters, but what happens after that activity”
However, the links on the internet undoubtedly influence the Google ranking and, by maximizing your exposure on social media, they can help you take advantage of the situation.
Social networks can indirectly influence SEO through links, even though they do not directly affect your Google ranking.
3. Get used to hearing the word influencer more often
What is an influencer? For the purposes of SEO, an influencer is someone who will be interested in writing about you, a person who has a high authority in the online presence and who can influence your end users.
Do weighted research on who the influencers are in your market niche and then try to promote your startup to them.
Knowing which platform to use most for your startup depends on where your influencers are most available for your niche.
Many people post posts on social networks or on landing pages and then make absurd errors like buying very dangerous black hat links or doing nothing: rather, it creates valuable content and offers them to influencers.
If this doesn’t work, it means that you have to redefine what you are showing in the search results; if you can’t involve the influencers, it will be difficult for search engines to consider you a valid element in Google ranking the most competitive questions.
4. Yes, the content is very important
When you think about content, you have to ask yourself, “What is it that drives people to link and come back to my page?”
For some products and services, you can also only have a homepage to make sure others are so interested in linking it.
For most products and services, it will be necessary to “take the person by the hand” to guide them towards the fact that, if there is a problem, there are also solutions that work in a certain way.
Content can be a great way to go along with others on the route that sees you explain what you do and what you sell.
You simply have to publish something that you think is important and that you think will attract attention and, to do so, think about the influencers you want to reach.
Does your content bring them added value? Nikolas Baron suggests focusing on a single post a week that is useful, valuable and unique, instead of creating five that could also bring in clicks, but no help.
There is no specific number of words to use, think about what your competition does, because this is what will help you determine how many words you should use.
When placing your content, think about which platforms you will be publishing.
For example, if you post something on Facebook that doesn’t get enough engagement, you could influence the EdgeRank that Facebook uses to count how many followers will see your post.
This means that the next content could only be shown to half the people, while on Twitter the same thing does not happen; you may lose followers or people may start to ignore you, other than what you write.
Content and SEO are based on the transmission of something that must be communicated in the best way to the right audience.
You must have the authority to do it, have credibility and communicate clearly and, in this, Grammarly is an excellent tool that can help you, especially if you have a startup that cannot afford to hire a proofreader.
Anyone who writes the content needs to be understandable and credible, so if your startup is trying to stay agile, one thing you could do is look for content from your community.
A great advantage that you and other businesses have is that early users will be devoted to you, regardless of whether your product may have some defect or be unrefined.
These are the right people to ask to produce content for you.
5. Good research is important, especially when dealing with keywords
A question you should ask before conducting a keyword search is: “What are the profiles of the people I want to find my page?”
Focused on looking for profiles because certain keywords have thirty different variations, although search engines perceive them as equal.
The keyword groupings in these search profiles are very important, so you should focus on finding five – or less – even if these groups are made up of 100 keywords.
If you are able to determine which are the different profiles, then you can create specific landing pages, addressed to them, which will include many keywords and which will create content for the influencers that fall into those profiles.
6. Look to the future from now
A really difficult trend to ignore is the rise in mobile phone research: people look for different things and become increasingly lazy in asking questions, because, asking for one thing, they expect the right answer.
A great way to prepare for this is to go to your site with your phone and look for what you want users to look for: if you can do it easily you hit the target, otherwise you’ll have to make changes.
You will also have to try to anticipate the future, in fact, since the searches are always more natural and human, try to imagine how people could express themselves when they look for a startup.
The other thing to keep in mind is knowing when Google changes its search algorithms and the quickest way to find out is via Twitter.
Other great sites to look for these updates are Moz, Search Engine Journal and Search Engine Land.
SEO books may not be very useful, as changes to SEO happen very quickly, however, some courses like Distiled are worth considering.
7. Finally, don’t forget the basics
Start using the Google Webmaster Tools which will show you how many pages have been collected, if your pages are grouped correctly and if you have problems with duplicate content.
From a search engine point of view, a question might be the following: “What are the reliable indices to determine the authority?”
For relevance, you can look at the text on a page, the meta-descriptions and the number of pages; for the authority, the thing is quite limited.
Backlinks are extremely important and will be so for the near future, because they are the only reliable signal that search engines can use.
The Google Webmaster Tool “repudiation” tool can be used if you are unlucky enough to have someone inserting malicious links on your site: a text file will tell Google which links will no longer live on your site.
Uptime is very important in SEO results and if Google tries to group your site and fails because your page does not load, then it will no longer index your site, which will drastically affect your Google ranking.
Stay away from black hat techniques
Some of the quick black hat techniques can be used, but many others are short term and could easily ban you in a few weeks.
So, unless you want to change domain almost every week, stay away from them! Google is regularly changing it and, further, two weeks could easily be reduced to a day.