We outline the common fold styles used for printed leaflets and explain how choosing a fold before contacting a printer can save time and avoid problems with your artwork.
Bi-fold
A simple fold down the middle of a printed leaflet creates a 4 page document. Ideal for simple price lists, service menus and the like. Always creates a very clean and spacious appearance.
Tri-fold
The tri-fold is another of the folded leaflet formats, commonly used for printing of brochures, restaurant menus and event programs. With the tri-fold, it is important that the innermost panel of the folded leaflet is made slightly narrower than the outer two panels, to ensure that the leaflet folds up smoothly and does not buckle.
Z-fold
This fold is often known as the accordion fold and when opened up, it creates a zigzag effect with the pages. The Z-fold is excellent for step-by-step guides, maps and other documents where users are expected to follow a particular sequence.
Gate-fold
A gate-fold opens out from the centre of the document, revealing more information to the reader. This type of fold is often used for premium product launches and event invitations where you want to make a good first impression.
Concertina Fold
A Concertina Fold is ideal for distributing large amounts of information and stops the document feeling cramped. This type of fold is very popular with tourist information departments and exhibition guides.
How Fold Choice Affects Artwork
The way panels are configured to make up the total width and height of a print job, along with areas that require a bleed and ‘safe areas’ to avoid cutting into content, can all vary depending on the print fold chosen. More on Folded Leaflet Printers Swindon can be found at https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/swindon.
Decide on the fold of your printed leaflets as early as possible so your designer and printer know how to set up the files for printing your printed leaflets in Swindon.
