An excellent way to start a relationship with our clients is using email marketing strategies, which allow us to personalize, automate and optimize the messages we send. However, when using this type of strategy it is very...
Category - Local Marketing
One of the critical moments of an entrepreneur comes when one has to choose the business model to follow or which are the related business models to be connected to produce more profit. Whether you have an Internet Business or...
How to open an online store? Which eCommerce platform to choose? Opening an online store is an essential activity for any company. The incessant growth of the e-commerce phenomenon, in fact, knows no limits with a net + 15% in...
It is now known … digital marketers have well understood the fact that the Internet is the most powerful means to sell, promote and advertise any product or brand. Traditional media have been easily overcome. The present is...
Google my business: The winning web marketing strategy for SMEs … In less than 40% of small businesses have their own online space, investments to structure an effective website require considerable efforts: Google my...
On any Sunday you find yourself walking in a shopping center: you buy something, using one of the many loyalty cards for the discount of the month, you connect to WiFi, or wander through various shops not having a clear idea of...
Like it or not: for a simple “communication” presence through a Fan Page, to manage a community with Facebook Groups or to try to grab some extra leads or sales by sponsoring posts or Facebook Ads. On the effective...
What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A...
If used well, email marketing remains an effective tool for most businesses: 8 guidelines to develop a perfect email marketing strategy. Despite the growing predominance of Social Media, email marketing remains one of the most...
In any business it is important to understand which channel of communication with the client is better fulfilled. Your advertisements or emails can be viewed, clicked on the link, but still not buy. In order not to waste money...
In the past I often saw local companies open Twitter channels for local web marketing, which may be operated in areas of the province. The reason? Because Twitter was considered the second Social Network after Facebook and...