The advertising traditional, one defined offline, takes place in the “physical” world while online advertising is moving into the Internet; simplifying to the maximum we can take this distinction as good, even if in...
Category - Local Advertising
Local advertising is an effective and convenient tool, sometimes even totally free, to get in touch with customers close to you. In this article we will find out how to use digital resources to advertise locally … and we...
When talking about graphic design applied to marketing and promotion strategies, it is important to remember that not all designers have the same skills, and in marketing matters, for any business, it is important to apply some...
The topic of the post is the definition of the target audience of the site, product and advertising on the Internet. In order to start an advertising campaign for a product or service, you need to take on the definition of the...
In this article I will talk with you about the definition of target audience. Here you will learn what the target audience of advertising is and what its features are. What is the target audience of advertising? So, what is the...
Let’s talk now about the effectiveness of advertising online. In this article, I will touch on such important indicators as the conversion rate, click through rate and return on investment. Thus, I will talk about each of...
A common mistake many owners of small and medium businesses – an attempt to sell their goods to everyone. “Well, we have such cool fans / cases for smartphones / online courses!” It’s time to put up with...
Good Ad Copy is the one and only bridge between your landing pages and all the potential customers who search online for products and services like yours. The way it is written affects your rankings in paid search results and...
How to quickly bring the site to the first position in the search engines? This question is puzzled by the majority of managers of commercial sites, where the profit directly depends on the number of visitors. Of course, you can...
Effective coverage of the general public or a particular group of people through advertisements in the press or in Internet advertising is not always achievable or expedient. Site audit allows you to conduct analytical activities...
Obviously, there is no confusion that about bigger advertising campaign in Google AdWords is almost always better. So the question becomes: How can we make a bigger ads campaign and keep the same costs (or maybe even lower)? This...