It is now known … digital marketers have well understood the fact that the Internet is the most powerful means to sell, promote and advertise any product or brand. Traditional media have been easily overcome. The present is...
Author - Francisco Dawson
Google my business: The winning web marketing strategy for SMEs … In less than 40% of small businesses have their own online space, investments to structure an effective website require considerable efforts: Google my...
Chatbot messenger: artificial intelligence and machine learning to optimize business strategies. The immediate interaction between company and customer is a fundamental tool to achieve significant business success: about 30% of...
In 2018 about 1.5 billion people use WhatsApp direct chats: 67% of users assume the possibility of directly contacting business realities through the application and 53% would prefer to rely on activities available using instant...
You want to sell on Instagram, well you are not alone as it is an indispensable activity for every company: the Social Network has reached the figure of 1 billion users in 2018, 400 million people use the application every day...
If your website needs to be updated, to adapt it to the new sales strategies of your company, you will probably have turned to a web agency that has proposed you to make a graphics redesign. But is it enough to have a website...
On any Sunday you find yourself walking in a shopping center: you buy something, using one of the many loyalty cards for the discount of the month, you connect to WiFi, or wander through various shops not having a clear idea of...
Like it or not: for a simple “communication” presence through a Fan Page, to manage a community with Facebook Groups or to try to grab some extra leads or sales by sponsoring posts or Facebook Ads. On the effective...
What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A...
You spend the day surfing the internet. With the arrival of mobile technology and the constant growth of new smart devices, it is rare that someone does not connect in 24 hours to the network. We go from one place to another...
In the Internet age there are a whole host of different Internet-based marketing strategies available to brands and businesses. From traditional methods such as email marketing to less tried-and-tested methods such as modern...