Water treatment is one of the most important needs for humans. Water is vital for survival and health. Unfortunately, water can also be contaminated by bacteria, viruses and parasites that can cause illness and even death. This is why people must rely on water treatment plants to provide clean drinking water from local sources such as lakes, rivers or groundwater aquifers.
Control of bacteria, viruses and protozoa requires a combination of physical filtration (for example: sedimentation) combined with chemical disinfection (chlorine or ozone) or some other form of chemical treatment (for example: activated carbon). A number of technologies are available for these processes including slow sand filters & rapid sand filters as well as hollow fiber membranes & ceramic membranes which can also be used in conjunction with UV light treatment if required.
Marketing strategy for water treatment
As we are all aware, the world is facing an acute shortage of clean water. In fact, a recent study conducted by the United Nations Environmental Program (UNEP) has found that over 800 million people do not have access to safe drinking water and 2.5 billion lack proper sanitation facilities. At the same time, according to WaterAid India’s latest report on ‘Water And Sanitation Status In India 2016’ it is estimated that more than 50 per cent of rural households in developing countries still use pit latrines and open defecation takes place alongside them.
Analyze your industry and plan
After you have analyzed your industry, it is time to analyze your competition. Once you have done this, you can then move on to analyzing your customers and business. After completing these tasks, it is important to analyze your goals and resources as well, including strengths and weaknesses.
Before you even think about the design of your water treatment system, or the internet marketing strategy that will lead to 100% profit, you have to price correctly.
Price has a big impact on the success of your business. It’s not just one of many factors; it’s one of if not THE most important factor in making money as an entrepreneur. If people don’t believe your product is worth buying then no amount of marketing is going to help convince them otherwise.
Pricing correctly means that you’re charging what people are willing to pay for what you offer them—and no more than that! Now this doesn’t mean that every single person who buys from you will pay full price for everything they want from your company…but it does mean that if someone wants something from your company at all (and there are plenty), then they’ll need to pay full price for it…and nothing less!
Manage your social media
Social media is an effective way to market your water treatment products. You can use social media to build brand awareness, generate leads, and provide customer service. Here are some tips for managing your social media:
- Establish a strategy for each platform that includes what content you will publish on each channel.
- Use a scheduling tool like Buffer or Hootsuite so that every post goes out at the same time every day. This makes it easier for people who follow you across multiple channels (like Facebook and Twitter). It also helps with consistency from one post to another so that people won’t feel like they’re getting different messages depending on where they engage with you online.
Cultivate relationships with influencers
To cultivate relationships with influencers, start by creating a list of influencers. Here are some ways to do that:
- Reach out to your existing customers
- If you have an email list, ask them who they’d recommend as a relevant person for you to contact
- Use social media search tools like Topsy and Social Mention (both of which are free)
Once you have a list of influencers in mind, reach out to them! Ask if they would be willing to spread the word about your product via their blog or social media platforms. Make sure that any requests go through email rather than Twitter or Facebook messages—it’s much easier for someone to say no when it comes via email than when it comes from inside his/her own inbox! Also make sure that these emails sound friendly and personal—these people don’t want to feel like they’re being spammed by someone who doesn’t care about them as people at all!
Boost customer retention
If you want customers to keep coming back, consider the following:
- Offer customer loyalty programs where they can earn points for every dollar spent. The more points earned, the bigger their discount will be on their next purchase. It’s a simple and effective way of increasing customer retention rates.
- Give your customers freebies to encourage them to try out your product or service. For example, if you sell water treatment products, offer samples so interested parties can test out the quality of your product before they buy it. This kind of generosity will make them feel valued as customers and make them more likely to become repeat buyers down the road when they need more products from you again!
Improve the user experience
You can improve the user experience of your website, blog and other digital marketing channels by using a user experience (UX) designer. A good way to start is by creating a user experience (UX) strategy.
User experience (UX) testing platforms like UserTesting and UsabilityHub are helpful tools for gathering feedback on the site’s design and functionality.
Try out different ideas with your customers before making any changes by creating a customer journey map template in Google Slides or PowerPoint that outlines each step of their journey with you including what they want to achieve when they visit your site, how they will get there and what problems they might encounter along the way.
Optimize your O&M
Optimizing your O&M is an important step in creating a profitable water treatment business. You might think that the cost of operating your plant is just the cost of materials and labor, but it’s not as simple as that. For example, if you have different types of filters that need to be changed at different intervals, your maintenance costs will be higher than those of competitors who use only one type of filter throughout their plants. In addition, some parts are more expensive than others because they are made by specialized manufacturers or designed for high performance; these parts may be worth paying extra for because they improve performance and longevity.
Sometimes optimizing your O&M can mean changing how you do things in order to save money—for instance, switching over from paper work orders to electronic ones can cut down on time spent typing out invoices and tracking expenses related to purchasing supplies or making repairs (or both).
Marketing for water treatment is not always easy. But with the right strategy and tools, you can maximize your ROI and get more customers without spending too much time or money on advertising.