Do you have a business but don’t attract customers? Your sales are low and you don’t know what to do to increase them? The best method you can use to remedy these situations – and it won’t cost you a lot of money – is to put in place some digital marketing strategies that will help you win buyers in no time.
Internet advertising is a way of promoting yourself that you should use whatever your type of business; it doesn’t matter if you have a physical clothing store or an online store where you send the products by mail.
Although there are many digital marketing strategies you can use to increase your profits, not all of them work equally well.
A recent study by the marketing research agency Ascend2 to different businesses shows that there are 6 main strategies that give better results than others to promote a company on the Internet.
These 6 digital marketing strategies are: email marketing, social media, SEO positioning, content marketing, mobile optimization, and visual storytelling. Below I explain how each of these strategies works and how you can put them into practice in your business to increase your customer base and sales.
1. Email marketing
Email marketing is the best strategy that continues to work, both to convert visits to a website to customers and to increase sales of any business.
Why? Because it is a way of reaching the buyer directly by sending an email to your email, and also the different offers or launches can be sent in a personalized way according to the interests of each client.
If a person comes to your business website, and gives you their email address to send them news about the products you sell, it is because they are really interested in your brand.
And this makes it much easier to sell new items or services than you launch.
In addition, you can customize what offers you send to each subscriber.
For example: if you have just launched a product that fits men between 18 and 30 years old, through this strategy you can send an email only to subscribers on your list who are men and are between 18 and 30 years old.
Thus, you are targeting a much more specific group that has a real interest in what you offer, and it is much more likely that those users make the purchase of what you are promoting at the time.
How to put this email marketing strategy into action?
To start, you will need to have a web page where you sell your products or services, or where you show your physical business to attract customers to it.
If you already have a website, you will only have to include in it a newsletter or newsletter to which your visitors can subscribe when they enter your page.
There are different companies where you can register to start using this type of service, but I recommend the 3 best ones I know: Getresponse (the best and cheapest), Mailchimp, and MailRelay.
Make sure to put a box so that your visits are subscribed on the main page of your website, and also on the rest of the subpages through a box in the side menus or through a pop up.
When you have enough subscribers, start sending them emails with attractive offers and discounts, and news about new products for sale.
Remember that for email marketing to be effective, the titles of your emails must be seductive for subscribers to open them, and it is good that you include an image in every email you send.
2. Marketing in social networks
83% of people who use the Internet also use social networks. And that’s why this has become the second best online marketing strategy to promote yourself.
Many physical businesses, even if they do not sell any type of product on the Internet, have profiles on some social network because they know how important the online presence is to grow their ventures.
If you also have some type of company, it is essential that you register on these platforms to advertise.
Best of all, social media marketing won’t cost you a thing!
You can buy some ads on Facebook or pay Twitter to promote your account. But if you do not have money at first, you do not need to spend anything on using these types of accounts.
How to put this social media marketing strategy into action?
The first advice is that you do not register on all the social networks that exist. With this, you will only lose time and surely, what you do will not be effective.
Start by creating a profile on only two social networks, but make sure these social networks are the ones your customers use.
If instead you sell motorcycles, where the public is usually mostly men, it is preferable that you make a profile on Facebook and Twitter where there are more men than women.
Once you have chosen your two main social networks, be sure to publish content frequently (a couple of posts a day are fine) about your products or services, but it also includes content such as photos, funny, interesting or motivating phrases.
Interact with your fans and ALWAYS answer the questions they ask you by these means. And publish here exclusive promotions and discounts for your followers; This way you will make them feel special, and want to buy you more.
3. SEO positioning
SEO positioning is a technique with which web pages manage to be among the first results of search engines such as Google or Yahoo.
You may think what this can do for you, but it is really very important.
If you have an online toy store, and your page appears first in Google results when someone searches for words like “buy dolls” or “toy store”, that person will most likely visit your website instead of looking at another appearing on the second page of results.
And if the products you have are attractive, you will make the purchase at that time or save the link to your online store to place an order later.
Therefore, this is one of the best digital marketing strategies to generate traffic to your website, that more people know you, and with which to attract visits that later become customers.
How to put this digital marketing strategy into action?
Although SEO positioning is usually a tactic that large companies commission experts in this sector, you can also start using it without having to be a professional in this area.
Read the following article where you have the step by step to start implementing SEO positioning to promote yourself: How to generate web traffic to your page in less than 5 days.
With the instructions you will find in that post, you can start a basic but very effective SEO strategy, and without costing you any money to implement it.
4. Content Marketing
This type of marketing consists of publishing content such as articles, images, games, presentations, or eBooks, that are related to the product or service you sell.
In this way, you offer unpublished or attractive content to users to capture their attention.
Once they reach you, and access the content you have generated, you will have to convert that interest into a purchase.
How to put this content marketing strategy into action?
There are many methods you can choose to do content marketing for your business.
One of them is to create a blog on your website, and write quality articles related to your articles or services that may interest your potential customers.
You can also use this technique on social networks by posting photos of your products with a direct link to your store.
5. Web design adaptable to cell phones
Although they have never told you about this strategy, you should know that it is also vital to get customers and increase your sales.
The smartphones and tablets or tablets are devices that are increasingly being used to surf the Internet, check our emails, or buy online stores.
And that is why it is essential that if you have a web page, it is adapted so that it is also viewed correctly on a cell phone or tablet, not only on a computer.
Browsing a page from a computer is very different from doing it from your phone. There are even websites that cannot even be seen on a smartphone!
And if someone who only has access to the Internet from their mobile, or who cannot use their computer at the moment, cannot enter or navigate that page is very difficult, guess what?
It will leave that website and it will be a sale that you will lose.
How to put this digital marketing strategy into action?
If you are going to start an online store or a website of another type, I recommend that when you choose a template to install your design you make sure that it is responsive or adaptable.
Most templates that exist today (both paid and free) already have this feature built in.
And in this way, you will not have to do absolutely anything to make your page look good on any device.
But if you already have a page, and you see that it doesn’t look good on your phone, it is best to hire a computer scientist to make a few small adjustments to your website code and the design adapts to any type of screen.
6. Visual narrative to attract customers
90% of the information sent to the brain is visual. A video on YouTube is shared 12 times more on social networks than a written article. Photos are also shared 2 times more than a link.
All this data is for you to realize that using visual elements in your business can mean a significant increase in both your customers and your sales.
Through the visual narrative on the Internet, a company, without spending anything or very little money, can reach the target audience it wants in a very short time.
Because be honest: what do you prefer, that they sell you a product through a long text that you must read, or through a fun video that you can see in a couple of minutes?
How to put this digital marketing strategy into action?
Here comes into play any idea you can think of with visuals.
You can start a YouTube channel by uploading videos about what products you sell, how they are used, what any day in your business is like, tutorials to learn something related to them …
You can also post photos on Facebook with inspirational phrases to share and get your company to know more, or with images that show fun ways to use what you sell.
Even create games like engaging puzzles that, if completed correctly, reveal a discount coupon or some original content.
Attracting customers and increasing your sales is very easy if you combine several of these digital marketing strategies. And also in most of them you will not have to invest any money to put them into practice.
What digital marketing strategies are the best for you? Leave me a comment below to find out what you think.
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