The above image describes how an SEO agency can help a local business, such as a small independent shop, to appear in search results when a customer searches for something online while located near to that shop.
Optimise Your Google Business Profile
Complete the setup of your Google Business Profile (previously Google Places for Business) by claiming your listing and then verifying your business. Then, add at least 5 photos to the listing. Ensure you have listed your businesses opening hours correctly. Finally, select the most specific primary category for your business from the Google list of categories. This data is used directly by Google to display your business in the relevant map search results.
Build Consistent Directory Listings
Your business name, address and telephone number must appear exactly the same on all online directories such as Yell, Thomson Local and Bing Places as well as other free listings across the web. If your online business listings contain differences in spelling, numbers, punctuation, descriptions etc your search engine rankings will be negatively affected.
Add Location Pages to Your Website
A location page on your website such as Leeds or Harrogate SEO Services, created with relevant content and using your location and relevant words naturally within the search engines will be able to identify that you are a local business. Understanding how Google approaches search ranking fundamentals will also help you to understand why on-page signals are so important for your business’s search engine ranking positions.
Earn and Manage Customer Reviews
Reviews on sites like Google and other platforms that sell products or services factor into local search results as part of many other signals. Therefore, by asking your customers if they got a good service after you have provided them with your service or goods and other similar business practices, you can improve your presence in local search results for your business by simply leaving a review and then answering that review for life.
Build Local Backlinks
Backlinks from local links, from say a local chamber of commerce, local press, or community directory, are some of the most powerful for local search. These types of local links are harder to come by than general links, which is why business owners searching for an SEO Agency Near Me bring in a specialist to provide local SEO services. SEO Agency Near Me is covered in more detail at https://www.nettl.com/uk/seo-agency-near-me/.
These five tactics will help create a foundation for improving your local search rankings.
