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online and offline advertising

What are the differences between online and offline advertising?

Advetising Media/Local Advertising by

The advertising traditional, one defined offline, takes place in the “physical” world while online advertising is moving into the Internet; simplifying to the maximum we can take this distinction as good, even if in some circumstances the nuances between online and offline advertising are more subtle. But my goal is to make your life easier, indeed easy reading, so no technicalities and big words that can confuse and put you in difficulty, beyond your knowledge in this sector, whatever they may be.

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SEO web design

SEO web design: How to design an SEO Friendly website?

Web Design by

SEO web design is a process of creating websites that search engines can scan, index and understand. Search engine crawlers cannot “read” and “interact” with a website as with a human being. For this reason, they access the HTML code of the site and look for signals that help them understand the structure of the site and the meaning of its content.

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The 8 best qualities of the effective collaborator

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The effective collaborator has a number of qualities. Responsibility An effective collaborator feels a sense of personal responsibility and belonging to its organization and mission. The effective collaborator always assumes the responsibility of his behavior and his impact on the organization. He does not presume that the leader or organization will provide for his personal growth or authorization to act. The effective collaborator, on the other hand, initiates or exploits the opportunities through which he can achieve his personal satisfactions, increase his potential and contribute to the organization with the maximum contribution of his abilities.

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competing sites

How to analyze your competing sites?

Local SEO by

Analyzing your competing sites does not help in a strategic sense. Your goal is to work hard, create a site with original content, think about users and produce sales. It is better to focus on your project, be consistent, and work to improve it than spend too much time analyzing the competition.

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Google Ranking

7 Tricks To Go Up In Google Ranking

Local SEO by

Grammarly is a multi-million dollar company (without external funds) that has a fantastic history, which has become the main online tool for automated grammar checking and proofreading. The most interesting thing that has happened to Grammarly lately is its transition from application to a browser plugin, usable wherever you are writing, as long as you are online.

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Facebook Ads Tools

6 Facebook Ads Tools That Could Improve Your Business

Social Media Advertising by

Although Facebook is the most versatile social network for what concerns the promotion of a business in a highly targeted audience, it is not so easy to manage its campaign without proper knowledge of Facebook ads tools.

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Compelling reasons to hire an SEO consultant and increase traffic

5 compelling reasons to hire an SEO consultant and increase traffic

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Did you know that the first organic search results on Google receive about a third of the total clicks generated by users? This means that an optimization of the site is practically obligatory to scale the positions on search engines. The suitable figure to carry out a similar task is the SEO consultant, now indispensable for anyone who wants to succeed with his own online activity, even at the local level. We imagine a company that operates purely in the territory and therefore needs to involve potential customers. The main work is done online, especially at the level of local…

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Open an online store

Open an online store: The top 10 free eCommerce platforms

Local Marketing by

How to open an online store? Which eCommerce platform to choose? Opening an online store is an essential activity for any company. The incessant growth of the e-commerce phenomenon, in fact, knows no limits with a net + 15% in the last two years. The data recorded by the latest Nielsen research leaves no room for doubt: consumers prefer online purchases. 95% of users active on the web have made at least one online purchase. The eCommerce market playing in billions. What are the reasons for this development? Simple: ultra-fast shipments, 24-hour purchase options and excellent payment authentication systems. Opening…

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Custom Audience Facebook

7 Tactics To Maximize The Value Of The Custom Audience Facebook

Imagine managing a store and being able to follow anyone who comes in with an advertisement that you can change based on what they have visited … … to the products they have chosen … to the parts of the store they visited … which box they went to … or have not gone Powerful? Yup!!!

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LinkedIn for companies

LinkedIn for companies: The professional social network that optimizes company performance

Social Media Advertising by

There are more than 400 million LinkedIn members in the world: only in USA the Social Network have more than 10 million users, of which 2 out of 3 are professionals. 92% of recruiting companies use LinkedIn to select personnel and 57% of companies have a LinkedIn page for companies. These are the data collected from the screening of the Social Network itself and from the market surveys, numbers that highlight the undisputed positive trend of LinkedIn.

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