How to use digital resources to advertise locally
Local advertising is an effective and convenient tool, sometimes even totally free, to get in touch with customers close to you. In … Keep Reading
Chatbot: What it is and why it is important for companies?
Chatbot messenger: artificial intelligence and machine learning to optimize business strategies. The immediate interaction between company and customer is a fundamental tool to achieve significant business success: about 30% of consumers interact with virtual agents at least once a week constantly increasing the global turnover of chatbot services that will arrive in 2024 close to 995 million dollars. The data emerging from the research of the digital communication company Amdocs and the reports of Transparency Marketing Research, a leading organization in the field of market research and analysis, leave no room for doubt: instant messaging systems, commonly known as chatbots,…
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WhatsApp Business: What it is? Why it is important?
In 2018 about 1.5 billion people use WhatsApp direct chats: 67% of users assume the possibility of directly contacting business realities through the application and 53% would prefer to rely on activities available using instant messaging systems: WhatsApp business it is the company chat that revolutionizes the marketing of SMEs. The research carried out by Morning Consult and the statistics analyzed by Hootsuite clearly describe the constantly growing trends of the WhatsApp app: users no longer limit their messaging activity to the private sphere, they perceive, in fact, the need to establish a direct contact also with the business realities.…
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How to sell on Instagram? 10 tips to improve your business
You want to sell on Instagram, well you are not alone as it is an indispensable activity for every company: the Social Network has reached the figure of 1 billion users in 2018, 400 million people use the application every day for about 50 minutes and 72% of consumers declare to at least once purchase a product previously viewed on Instagram. The research conducted by the US information network ‘The Verge’ underline the positive and constantly growing trend of Instagram: the Social Network is no doubt confirmed not only the most used platform, but one of the most effective marketing…
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Website restyling? 3 basic elements you do not think about
If your website needs to be updated, to adapt it to the new sales strategies of your company, you will probably have turned to a web agency that has proposed you to make a graphics redesign. But is it enough to have a website restyling that will help you sell in 2019? Unfortunately, web marketing agencies often forget that … A website must be your best seller. It should not only be beautiful, it must also work to attract qualified traffic, create a database of contacts and help you find customers. What do you miss then to have a really…
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Big Data: How to find the ones useful for marketing?
On any Sunday you find yourself walking in a shopping center: you buy something, using one of the many loyalty cards for the discount of the month, you connect to WiFi, or wander through various shops not having a clear idea of what that we would like to buy. Willy-nilly, only with our disinterested passage, we can generate a large amount of data that can be reworked and used in a variety of ways by that mall. This logic can be easily applied in companies that have the resources to analyze and interpret collected data, also called “Big Data”. What…
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Facebook Ads: 3 classic slips to avoid
Like it or not: for a simple “communication” presence through a Fan Page, to manage a community with Facebook Groups or to try to grab some extra leads or sales by sponsoring posts or Facebook Ads. On the effective management of a Fan page on Facebook, however, you read everything online and the opposite of everything: anyone has his own opinion and that’s Okay, but you often meet 3 great myths that I think you need to refute before possible. Let’s see … More budget in Facebook Ads, better performance -> Not necessarily A greater amount of resources to invest…
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Why local search is important for business?
What factors have made local promotion on search engines important? If you scroll down in the next few minutes you will understand the importance of positioning yourself on local search. Why local search on Google is important? A mix of 3 factors has contributed over the years to increase the importance of Local Search and, in particular, the local promotion on search engines referring to all commercial activities with one or more physical locations. Here are these three factors in details … 1. Launch of Universal Search When Google launched Universal Search in 2007, it laid the groundwork for the…
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What is a website and how to differentiate it from a web page?
You spend the day surfing the internet. With the arrival of mobile technology and the constant growth of new smart devices, it is rare that someone does not connect in 24 hours to the network. We go from one place to another, moving in a hierarchical way. This is not always the case, because we can really navigate in the way that is most attractive to us. The road may be marked, but you will be the one to decide if you are going by one detour or another. Here we come to talk about an error that we all…
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What are the main Internet marketing strategies businesses can use?
In the Internet age there are a whole host of different Internet-based marketing strategies available to brands and businesses. From traditional methods such as email marketing to less tried-and-tested methods such as modern social media marketing techniques, there are plenty of different options. This article will explore which e-marketing strategies are on offer for a business – and how they can be utilized for maximum effect. Search engines Perhaps the most famous of all Internet-based marketing strategies, search engine marketing is in many ways the classic option. After all, many users begin a standard Internet journey on Google, and the…
5 Tips For Success with Instagram Stories Ads
The success of Instagram Stories in 2018 has gone well beyond the most optimistic expectations, as demonstrated by the 400 million and pass of daily active users. For this reason, the fact that more and more companies have started to publish advertisements within them is not a little astonished. It’s known as Instagram Stories Ads, and these advertisements are an excellent tool for online communication for companies, as they guarantee the achievement of new audiences to display the brand, products, promotions and the core business, involving at the same time the audience that already has interest in its activity. The…
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How to use digital resources to advertise locally
Local advertising is an effective and convenient tool, sometimes even totally free, to get in touch with customers close to you. In this article we will find out how to use digital resources to advertise locally … and we will try to cover few questions those often rise in our mind when we talking about advertise locally … Why local advertising is important? Where to place online ads aimed at local customers? What are some special features of “local” ads? Online advertising has changed the way sellers and buyers meet: once there were the Yellow Pages or the telephone directory,…
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