Advertising industry is a sector of the economy, which defines advertising as a product of economic activity and provides a social need for advertising services. Promotional activities are special kind…

Types of advertising – A division of advertising on some of its varieties by a classification bases, depending on the purpose and objectives of advertising, advertising tools, methods of advertising…

Universal strategic goal of advertising or advertising objectives – cause the target audience of advertising desired advertiser reaction. In terms of advertising communication, it is customary to distinguish two main…

There are four universal functions of advertising that performs any advertising campaign … 1) The economic functions. 2) The social functions. 3) The marketing functions. 4) Communication functions. Here we…

Definition Of Advertising: The word “advertising” is derived from the Latin word Reclamare, which means, “to approve, shout, shout, cry”, reflecting the existence of the primary advertising communication – oral…